2023韬妈赤松茸辣椒酱品牌VI视觉系统设计方案.pptx

韬妈赤松茸辣椒酱品牌VI视觉系统设计BRANDVIVISUALSYSTEMDESIGNTAOREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCE

REDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCECOLORSCHEME项目背景韬妈赤松茸辣椒酱我国是辣椒酱的生产与消费大国，举国熟知的老干妈，一年销售额40亿。整个辣椒酱行业市场规模增速仍在7%以上，2022年底，辣椒酱行业市场将达420亿。目前市场上比较常见的辣椒酱有牛肉辣椒酱、猪肉辣椒酱、鸡肉;辣椒酱、纯素辣椒酱等，由于加入的配料不是固定的，这种复合调味品的辣椒酱产品可说是琳琅满目，如蒜味辣椒酱、海鲜辣椒酱、榨菜辣椒酱等等。Ourcountryistheproductionandconsumptionofhotsaucecountry,thecountryiswell-knownLaoGanMa,annualsalesof4billion.Thesizeoftheentirehotsauceindustrymarketgrowthrateisstillmorethan7%theendof202,hotsauceindustrymarketwillreach42billion.Atpresentthemorecommonchilisaucesonthemarketincludebeefchilisauce,porkchilisauce,chickenchilisauce,veganchilisauceetc.Astheingredientsarenotfixed,thiscomplexcondimentcanbesaidtobeawiderangeofchilisauceproducts,suchasgarlicchilisauceseafoodchilisaucepickledmustardchillisauceandsoon.韬妈赤松茸辣椒酱REDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCE

COLORSCHEME群体分析韬妈赤松茸辣椒酱韬妈赤松茸辣椒酱主力人群以18-40岁左右中青年人为消费群体人群特点1、追求新鲜，喜欢潮流新奇的事物，接受能力强，追求便捷。2、喜欢怀旧，怀念儿时的味道，消费力强。受众习惯更加注重事物的品质性及口味、造型感受等多方面的综合性体验。REDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCE

COLORSCHEME品牌SLOGAN韬妈赤松茸辣椒酱韬妈赤松茸辣椒酱1、青春有滋味，韬妈有新味2、天然松茸料，七彩云南造REDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOMCHILISAUCEREDPINEMUSHROOM