外贸英语函电-全套PPT课件.pptx

外贸英语函电

InternationalTradeCorrespondences

几点说明本课程的地位与作用是一门重要的专业必修课是一项基本的商业活动，正式的书面沟通方式

教材教材的名称外贸英语函电焦微玲等电子工业出版社教材的使用样信SpecimenLetter注释Notation词汇WordList练习Exercises

教学计划简介Unit1StructureandStyleofBusinessLetterUnit2EstablishingBusinessRelationsUnit3RelatingBusinessLettersUnit4EnquiryUnit5OfferandCounter-offerUnit6OrderUnit7TermsofPaymentUnit8PackingandShipmentUnit9InsuranceUnit10ComplaintandClaimUnit11SpecialTradeUnit12Telegram,Telex,E-mailandFax

如何学习本课程？你必须掌握：每一类函电的使用背景每一类函电中的重要单词每一类函电中的重要句子每一类函电的写作(方法和技巧)

成绩评定平时成绩30%出勤率（学习态度）10%课堂作业（分组）10%课外作业10%期末成绩70%

Unit1StructureandStyleofBusinessLetter

教学内容：商务函电的结构Structure（教学重点）商务函电各构成部分的内容、作用、位置和注意事项（教学难点）商务函电的格式Style商务函电写作的原则Goldenrules（教学重点）商务函电的种类Classification

Lesson1StructureofBusinessLetter标准部分信头Letterhead写信日期Dateline封内地址Insideaddress称呼Salutation正文Bodyoftheletter结尾敬语Complimentary签名Signature特别部分附件Enclosure再启Postscript经办人名称Attentionline事由、标题Subjectline参考编号Referencenumber抄送Carboncopy姓名字首缩写Nameinitials

IntroductiontoeachpartDefinition,function,locationandattentionofeachpart

1.LetterheadContent:Writer’sname,address,faxnumber,emailaddressandsoonFunction:ToofferessentialinformationofwriterLocation:AttheheadoftheletterAttention:Usuallyusedtogetherwithdateline(2)Forexample:ACompany36TowerStreetToronto4,CanadaMay16,2009

Whocanchangethisstyleintoindentedstyle?ACompany36TowerStreetToronto4,CanadaMay16,2009

ACompany36TowerStreetToronto4,CanadaMay16,2009

2.InsideaddressContent:Thereceiver’snameandaddressFunction:ToofferessentialinformationofthereceiverLocation:Belowthedatelinefor4-6rows

3.SalutationorGreetingContent:SalutationofthereceiverFunction:Toshowrespectto/sal