英文版产业经济学教程(全套课件236P).pptVIP

大学课件IndustrialEconomicsDr.WangShengChapter1IntroductionMaincontents：TheoryofindustrialorganizationDifferentiation：IndustrialEconomicsvsIndustrialOrganizationTheoryMajorcontents：industrialstructure;industrialconnection;industrialorganization;Industrialpolicies：notanindependentdomainPopularrecognition：industrialeconomicsisreallyindustrialorganizationtheory.IndustryandindustrialorganizaitonIndustry1、Chamberlin,EdwardH.Competinggroup(竞争群)ProductheterogeneityReplaceablecontinualindustrychainManufacturingproductiveenterprisescollectively,especiallyasdistinguishedfromagriculture(Webster’sNewWorldDictionary—5a)Anylarge-scalebusinessactivity,suchasthetourismindustry,forexample.(Webster’sNewWorldDictionary—4b)所谓产业，是指提供同一或有密切替代关系产品、服务的同类企业市场关系的集合体（毛林根，1996）。苏东水：单个产业无非是一些具有某种相同生产技术或产品特征的企业的集合，产业存在的基础是这些企业及其组织（苏东水，p474）。但关于产业的界定，“规定产业概念的立足点，与其说是理论上的严密性，不如说是现实上的可用性”（杨冶，1985，p16，转引自毛林根，1996）。产业的分类、界定，“往往划分和集合难以说出前后一贯的分类原则，在应用经济理论领域里，如果囿于基础理论规范的严密性，产业划分就寸步难行”（杨冶，1985，p16）。Industrialorganizationisconcernedwiththeworkingofmarketsandindustries,inparticularthewayfirmscompetewitheachother.Itemphasizesonthestudyofthefirmstrategiesthatarecharacteristicofmarketinteraction:pricecompetition,productpositioning,advertising,researchanddevelopment,andsoforth.IndustrialEconomicsvsMicroeconomicsMarket’srunningrulealsoisIE’sresearchobjects,anditoriginsfrommicroeconomists’worksuchasChamberlinMrsRobinson’s,sosomeonesays“it’sjustonechapterofmicroeconomics”.Explainingpattern:IEchoosesmoreindependentfactorstomakemoredetailedexplanationforrealworldwhiletheotherseeksforthesimplicityoftheoryandtrytomakemodelsonpossiblylittlebasicassumptionandvariables.Analysistechniques:History,statisticsandtheory,threemaintechniquesshouldbemastered.------------