英语_“一带一路”倡议下华为国际化经营分析.docxVIP

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摘要

21世纪是世界经济一体化的时代。随着经济全球化的不断发展,越来越多的企业面临着更为激烈的全球竞争。企业需要在更广阔的国际市场上寻求新的生存空间和发展机会,而此时“一带一路”战略的提出，依托中国与有关国家现有的双多边机制为我国企业提供了一个走出去的平台。而华为作为我国自主的科技品牌，其国际化的进程和成功是成功的、显著的。

本文以华为成功走进国际市场为例来分析“一带一路”战略实施的重要意义，以及华为在市场中的竞争优劣势，发展潜力和机会，从大环境、营销理论、华为的国际化策略等角度出发，分析华为成功国际化的原因并对该公司的国际化经营道路做出总结,以及对我国企业实施走出去战略的启示。

关键词：华为；“一带一路”；营销策略；国际化

ABSTRACT

The21stcenturyisaneraofworldeconomicintegration.Withthecontinuousdevelopmentofeconomicglobalization,moreandmoreenterprisesarefacingmorefierceglobalcompetition.Enterprisesneedtoseeknewlivingspaceanddevelopmentopportunitiesinthebroaderinternationalmarket.Atthistime,theproposaloftheOneBelt,OneRoadstrategyprovidesaplatformforChineseenterprisestogoglobalrelyingontheexistingbilateralandmultilateralmechanismsbetweenChinaandrelevantcountries.However,Huawei,asourowntechnologybrand,itsinternationalizationprocessandsuccessaresuccessfulandremarkable.

ThispapertakesHuaweissuccessfulentryintotheinternationalmarketasanexampletoanalyzethesignificanceoftheimplementationoftheOneBelt,OneRoadstrategy,aswellasHuaweiscompetitiveadvantagesanddisadvantages,developmentpotentialandopportunitiesinthemarket.Fromtheperspectiveoftheenvironment,marketingtheoryandHuaweisinternationalizationstrategy,ThispaperanalyzesthereasonsforthesuccessfulinternationalizationofHuaweiandsummarizestheinternationalizationofthecompany,aswellastheenlightenmentoftheimplementationofthegoing-outstrategyforChineseenterprises.

Keywords：HuaWei;“OneBeltOneRoad”;Internationalization

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TableofContents

ChapterOneIntroduction 1

ChapterTwoTheProposalandImplementationofTheBeltandRoadInitiative 2

2.1TheRaiseofTheBeltandRoadInitiative 2

2.1.1ProposedBackground2

2.1.2BasicConnotation2

2.2ImplementationofTheBeltandRoadInitiative 3

2.3ImpactofTheBeltandRoa