英语_字节跳动在新媒体时代的创新营销策略.docxVIP

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摘要

21世纪互联网和信息技术得到快速发展，推动新媒体传播的广泛应用，微信、微博、APP等新媒体逐渐成为大众工作生活中信息传播的主流渠道。新媒体技术不仅让大众的生活习惯发生改变，同样对企业的营销模式产生巨大的影响。当前，各行各业逐渐将营销的重点从传统媒体营销转移到新媒体营销上来，企业通过微信、微博、有哪些信誉好的足球投注网站引擎等手段，对公司产品进行推广，强化与消费者之间的互动，及时掌握消费群体的反馈，推动营销模式的不断创新，改善企业的经营状况。本文以字节跳动公司为例，结合公司新媒体营销现状，探讨新媒体营销中存在的问题，并从新媒体营销意识、营销手段、营销控制体系和营销队伍建设等方面提出完善策略，帮助字节跳动公司把握住新媒体技术给营销领域创造的新机遇，助力互联网企业竞争力的提升。

关键词：字节跳动；新媒体营销；微博营销；APP平台营销

ABSTRACT

TherapiddevelopmentoftheInternetandinformationtechnologyinthe21stcenturyhaspromotedthewideapplicationofnewmediacommunication.WeChat,Weiboandothernewmediahavegraduallybecomethemainstreamchannelsofinformationcommunicationinthepublicsworkandlife.Newmediatechnologynotonlychangespeopleslivinghabits,butalsohasahugeimpactonthemarketingmodelofenterprises.Atpresent,allwalksoflifehavegraduallyshiftedthefocusofmarketingfromtraditionalmediamarketingtonewmediamarketing.EnterprisespromotethecompanysproductsthroughWeChat,Weibo,searchingengineandothermeans,strengthentheinteractionwithconsumers,timelygraspthefeedbackofconsumergroups,promotethecontinuousinnovationofmarketingmodels,andimprovethebusinessconditionsofenterprises.ThispapertakesByteDanceCompanyasanexample,discussestheexistingproblemsinnewmediamarketingincombinationwiththecompanysnewmediamarketingstatus,andproposesimprovementstrategiesfromnewmediamarketingawareness,marketingmeans,marketingcontrolsystemandmarketingteambuilding,tohelpByteDanceCompanygraspthenewopportunitiescreatedbynewmediatechnologyinthemarketingfieldandhelpInternetenterprisesimprovetheircompetitiveness.

Keywords：ByteDance;Newmediamarketing;Weibomarketing;APPplatformmarketing

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TableofContents

9136ChapterOneIntroduction 1TOC\o1-3\h\u

3196ChapterTwoMarketEnvironmentAnalysisofByteDance 2

264272.1MicroEnvironmentAnalysis 2

288102.2MacroEnv