高速公路服务区品牌建设的研究--以百色高速发达服务区为例.docxVIP

PAGE

PAGEIV

摘要

当前，我国社会经济发展迅速，人们对高速公路服务区的要求也愈来愈高，高速公路行业竞争异常激烈，为顺应社会发展趋势，加强其行业竞争力，对于高速公路服务区的品牌建设愈加重要。文章运用了资料查询、理论研究和实地调查的方法了解我国高速公路服务区的发展和现状，对高速公路服务区品牌的建设和提升服务区服务质量开展一系列探讨。论文首先论述了高速公路及服务区的发展过程，讨论了我国高速公路服务区服务质量和品牌建设中普遍存在的一系列主要问题及对服务区旅客需求的分析；其次以百色高速发达服务区为例，从中分析并总结出相关先进经验；最后对我国高速公路服务区品牌建设的发展制定出相关对策方案，提出有关的措施和意见，以期对我国高速公路服务区品牌建设有一定的理论与实践指导价值。

关键词：高速公路；服务区；品牌建设；对策方案

ABSTRACT

At?present,?with?the?rapid?development?of?our?social?economy,?people?are?also?more?andmore?high?in?the?demand?for?highway?service?areas,?the?highway?industry?competition?isextremely?fierce,?in?order?to?comply?with?the?social?development?trend,?strengthen?its?industrycompetitiveness,?the?brand?construction?of?highway?service?areas?more?important.?This?paperuses?the?methods?of?data?query,?theoretical?research?and?field?investigation?to?understand?thedevelopment?and?current?situation?of?the?highway?service?area,?and?carries?out?a?series?ofdiscussions?on?the?construction?of?the?highway?service?area?brand?and?the?improvement?ofservice?quality?in?the?service?area.?Firstly,?the?paper?discusses?the?development?process?ofexpressway?and?service?area,?and?discusses?a?series?of?main?problems?existing?in?service?qualityand?brand?construction?of?expressway?service?area?and?analysis?of?passenger?demand?in?servicearea.?Secondly,?taking?Baise?high-speed?developed?service?area?as?an?example,?the?relevantadvanced?experience?is?analyzed?and?summarized.?Finally,?relevant?countermeasures?areproposed,?measures?and?opinions?are?put?forward,?in?order?to?be?valuable?in?theory?and?practicefor?the?development?of?the?highway?service?area?brand?construction.

Keywords:Expressway;servicearea;Brandbuilding;Countermeasurescheme

目录

TOC\o1-3\h\u28196第１章绪论 1

273071.1研究背景及意义 1

53161.1.1研究背景 1

198661.1.2研究意义 1

315251.2研究内容与研究方法 1

128101.2.1研究内容 1

142671.2.2研究方法 1

114511.3国内外研究现状 2

276371.3.1国内研究现状 2

5791.3.2国外研究现状 3