Ogilvy：2024年意见领袖趋势（英）.ppt

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2024-04-12 发布于山西
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Ogilvy：2024年意见领袖趋势（英）.ppt

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2024INFLU-ENCERTRENDSYOUSHOULDCAREABOUT

FORE-Animpressive96%ofthecreatorWORDeconomyisyettobetappedintoandproperlyutilised.Asof2023,mostbrandshaveadoptedaninfluencestrategyandareenamouredbyitsContrarytocommonbelief,InfluenceisnotjustaboutdancetrendsonTikTokorgiftedhotelexperiencesspreadoverInstagram.They’renottobeforgottenbyanymeans,buttheyarejusttheverytipoftheiceberginaworldwithover40platforms,givingcreators–andthereforebrands–uniqueandyet-to-be-exploredpotential.Thisisshownmostevidentlyinthedevelopment,establishmentandcontinuedmomentousgrowthofTheCreatorEconomy.evolvingwaystointeractwithaudiences.Nolongerjustabuzzwordorapipelinedream,TheCreatorEconomyisrealandrepresentstheentirenetworkofindividualswhoareabletotangiblyearnalivelihoodfromcontentcreation.ThebreadthandunexploredgrowthofTheCreatorEconomyshouldexcitebrands.It’swhathasalreadyledtoAIinfluencers,theleveragingofBlockchaintechnology,andMetaversecollaborations.Thereareover50millioncreatorsacrosstheworld,with2millionofthembeingabletousecontentcreationastheirprimaryoronlysourceofincome.Thatleaves48millionpeopleactivelycreatingcontentatanamateurlevel,eagertomakeastrongermarkandimpressioninthespace.Asinfluencersandcreatorscontinuetoestablishthemselvesasacollectiverevenuestream,conversationsaroundequalitybetweenbrand,platformandcreatorarebeinghad.Andrightlyso;afterall,weknowthatInfluencemakesrealimpactviarealpeople.So,thepressureisontheensurethevalueexchangeworksfairlyfortherealpeopledrivingthisphenomenon.Whatdoesthatmeanforbrands?Animpressive96%ofthecreatoreconomyisyettobetappedintoandproperlyutilised.WithTheCreatorEconomyestimatedtobeworth$500bnby2027,andonly4%ofthatworkforcerealisingtheirfullpotential,thereisenormousscopetoholdthehandof