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商务英语小组讨论:Corporate-social-responsibility
JinlongLou:Hello,everyone.MynameisLouJinlong.Todayitisourturntomakeagroupdiscussiononcorporatesocialresponsibility,andtheyaremygroupmembers.
MingyangZhen:Hello,everyone.MynameisZhenMingyang.
LijieZhang:Hello,everyone.MynameisZhanglijie.
WeiyiZhang:Hello,everyone.MynameisZhangWeiyi.
FangShang:Hello,everyone.MynameisShangFang.
JinlongLou:Inthe1980s,movementsofcorporatesocialresponsibilitystartedtorisegradually,whichinvolvedEnvironmentalProtection,LaborSecurity,HumanRightsandsoon.
Corporatesocialresponsibilityisakindofmoralelementbeyondeconomyandlaw,whichatleastincludestwoaspectsofcontent:ontheonehand,intheprocessofmanagementtheenterpriseshouldtakenecessaryresponsibilityforstakeholders;ontheotherhand,theenterpriseshouldalsoconsiderthepublicinterestsandundertakemoresignificantresponsibilitiesforthecountryandeventheworld.
MingyangZhen:InfactthereareseveralreasonstoexplainwhyCorporateSocialResponsibilityisbecomingmoreandmoreimportant.
Firstandforemost,nowadaysanincreasinglywell—informedbreedofpublicisnowdemandingfactsaboutthebusinesscommunity`ssocialandenvironmentalperformance.CSRis,atleastinpart,aresponseofthebusinesscommunitytocomplaintsthatithasfailedtocreatetrustingrelationshipswiththepublic
Whatismore,fromthepointofcompaniesthemselves,theimportanceofCSRembodiedinthatitisanimportantwaytoincreasethecompetitivenessofcompanies.Companiesarenowexpectedtoformpartnershipswiththeirstakeholders.Theymustfindwaystoempowerstakeholderswithinformationwhichneedstobepresentedinawaythatisaccessible,honestandengaging.Theyalsoshouldlistentopublic`sopinionandinvolvetheminkeybusinessdecisions.
Lastbutnotleast,fromtheperspectiveofwidespreadsocietyinterest,CSRca
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