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案例分析范文
案例分析范文
Case1
Casedescription:
AlthoughIKEAhasrecentlyinitiatedanAmericanstyleperformancereviewprocedure,whichrequiresdocumentingemployees’individualperformancestrengthsandweaknesses,Swedishmanagersfeeluncomfortablewiththeformalityofthesystemandtheneedtoprovidenegativefeedback.Sincetheyholdthemoreseniorpositions,theirambivalencehasresultedinlittlerealdiscriminationinpayincreaseswhicharedirectlylinkedtothereviews.AlthoughturnoveratIKEAislowerthantheindustryaverage,andcoworkersgenerallyappreciateIKEA’scaringenvironment,thereissomelatentdiscontentwiththewaypayincreasesaredistributed,evenamonglong-termemployeeswhofeelthattheirindividualachievementsarenotalwaysrewarded.
IntheopinionofoneAmericanmanager,“AlotofpeoplehaveleftIKEAbecausetheycan’tmoveupfastenoughhere.SomeleftthestoretogototheServiceCentre(IKEA’snationalheadquarters)thenleftbecauseitwastoohardforthemtoadjust,therewasnoclearframeofreferenceintermsofpoliciesandprocedures.WehavelostsomekeyAmericanmanagersbecausetheydidn’thaveaclearideaoftheirroleorfutureintheorganization.”
Case2
Casedescription
MrArthurAroney,GeneralManagerofBurnsPhilipandCo.Ltd.,andAustraliancompanybelieveshatbusinessesshouldengageininternationalmarketingbyinvestingintargetmarkets.Theforeigngovernmentoffersinvestmentincentiveswhichwillencouragetheindustry“leader”toenterthecountryandinvest.Theriskscanbehighbut,ifsuccessful,soaretherewards.
BurnsPhilip’sfirstventureintoChina,afterlearningsomeveryhardlessons,wassosuccessfulthatafterthreeyears,itinvestedmoremoneyanddoubledthesizeofafermentationplant.BurnsPhilip’splantsarelocatedinGuangdong,Shanghai,Harbin,andinthewest.“Thisgivesuscoverageintheareaswhereyoufindopportunities,particularlyadeveloping
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