中国个人电脑品牌huawei用户市场调研和分析报告（英文版）-2024年1月上传培训课件,可编辑培训课件.pptx

CONSUMERSBRANDSDesktopPCs:HuaweiownersinChinaConsumerInsightsAugust2023

ConsumerInsightsGlobalsurveyIntroductionReportoverviewGlobalsurveymethodology(1)Design:OnlineSurvey,splitquestionnairedesignThisreportoffersthereaderacomprehensiveoverviewofHuaweiownersinChina:whotheyare;whattheylike;whattheythink;andhowtoreachthem.Itprovidesinsightsontheirdemographics,lifestyle,opinions,andmarketingtouchpoints.Duration:approx.15minutesLanguage:officiallanguage(s)ofeachcountrywithAmericanEnglishofferedasanalternativeAdditionally,thereportallowsthereadertobenchmarkHuaweiownersinChina(’’brandusers’’)againstChinesedesktopPCownersingeneral(’’categoryusers’’),andtheoverallChineseonliner,labelledas’’allrespondents’’inthecharts.Region:56countriesNumberofrespondents:?12,000+forcountrieswiththeextendedsurvey(includingChina)?2,000+forthebasicsurveyThereportisupdatedquarterlyandisbasedondataSample:Internetusers,aged18–64,quotassetongenderandagefromtheConsumerInsightsGlobalsurvey,aninternationalsurveythatcoversmorethan15,000brandsacross56countries.Fieldwork:?ContinuousfromJanuarytoDecember?Countriesthatreceivetheextendedsurveyareupdatedfourtimesayear2Notes:(1):SeethefullmethodologyforadetailedoverviewofthestudydesignConsumerInsightsGlobalasofAugust2023Sources:

CHAPTER01Managementsummary?Brandusage?Keyinsights

HuaweiisthesixthmostowneddesktopPCbrandinChinawithLenovoinfirstplaceManagementsummary:brandusageandcompetitionTop10mostowneddesktopPCbrandsinChinaLenovoDell26%25%ASUS19%HP11%Apple(Mac)HuaweiAcer10%7%5%MicrosoftHaier4%4%Alienware3%4Notes:WhatbrandsarethedesktopPCsinyourhousehold?;MultiPick;Base:n=1171,desktopPCownersConsumerInsightsGlobalasofAugust2023Sources:

HuaweiownersinChinaManagementsummary:keyinsightsDemographicprofileConsumerlifestyleCon