创新大学英语综合教程 学生用书3综合教程第三册教案Unit5.docx

UnitFive

E-commerce

Objectives

Studentswillbeableto:

Graspthemainidea(thatElectronicCommerceistheexchangeofgoodsandservicesbymeansoftheInternet)andstructureofthetext(introductionofthetopicbytheinformationofe-commerce;developmentofthearticlebytheadvantagesanddisadvantagesofe-commerce;conclusionofthearticlebyastatement);

Appreciatehowtheauthorachievescoherenceoftheessay;

Acquirethekeylanguagepointsandgrammaticalstructuresinthetext;

Participateinaseriesofreading,listening,speakingandwritingactivitiesrelatedtothethemeoftheunit.

SuggestedTeachingSteps

Lead-in

TextA

WordStudy

SentenceStudy

Structure

After-reading

Additionalmaterials

Lead-in

Directions:Watchavideoandanswerthequestions.

1)Accordingtothevideo,whatise-commerce?

ApurchaseofgoodsorservicesbyInternet.

2)Whatarethe4categoriesofe-commerce?

B2C,C2C,C2B,andB2B.

TextA:ElectronicCommerce

1.ElectronicCommerceore-commerceistheexchangeofgoodsandservicesbymeansoftheInternetorothercomputernetworks.E-commercefollowsthesamebasicprincipleastraditionalcommerce-thatis,buyersandsellerscometogethertoexchangegoodsformoney.Butratherthanconductingbusinessinthetraditionalway-instoresandother“bricks-andmortarbuildingsorthroughmailordercatalogsandtelephoneoperators-e-commercebuyersandsellerstransactbusinessovernetworkedcomputers.

2.E-commerceoffersbuyersconvenience.TheycanvisittheWorldWideWebsitesofmultiplevendors24hoursadayandsevendaysaweektocomparepricesandmakepurchases.withouthavingtoleavetheirhomesorofficesInsomecasesconsumerscanimmediatelyobtainaproductorservice,suchasanelectronicbook,amusicfileoncomputersoftware,bydownloadingitovertheInternet.

3.Forsellers,e-commerceoffersawaytocutcostsandexpandtheirmarkets.Theydonotneedtobuild,staff,ormaintaina