创新大学英语综合教程 学生用书3.综合教程第三册PPT Unit 8.pptx

UnitEightAdvertisingInnovationEnglishIntegratedCourseBook3

Lead-inAfter-readingTextAFromWordsSentencestoTextFromStructuretoTextAdditionalMaterialscontenTextA3TeachingSessionsTextB1.5TeachingSessionsListeningSpeaking1.5TeachingSessionsExercises2TeachingSessionsSuggestedTeachingSteps

Lead-in01

Lead-inDirections:Watchthevideoclipandanswerthequestions.1.Accordingtotheclip,whatisthepowerofadvertising?2.Accordingtotheclip,howmanystagesarethereinmakinganadvertisement?Tips:1.Advertisinghelpstobuildcustomers’trustinaparticularbrand.2.Fourstages:1)Brandrepresentativescommissionanadvertisingagencytocreatetheirad.2)Theadvertisingagencyconceptualizesandpackagesadvertisements.3)Brandrepresentativesaccept.4)Theadvertisingagencyputtheadondifferentplatforms.5)Bookslots.

TextA02

TextAIntensiveReadingDetailedstudyoftheTextFromStructuretoText

TextAChangesinAdvertisingCausedbyTechnologyUndoubtedly,advertisingforproductshaschangedwithallofthechangesinmediatechnologyoverthepast100years.Forexample,cardealermarketingusedtorelyheavilyontheirsalesmenatthedealerships,now,becauseoftechnologythereissuchathingascardealerwebsites,whereconsumerscanlookupdealershipsonlineandfigureouteitheranswerstotheirquestionsorwhichdealershipstheywanttogotoinsteadofgoingdirectlytothelot,sotheautoindustry’swayofadvertisinghaschangedsignificantlyinthisexample.FromtheradiototheInternet,advertisingisconstantlychangingduetotheadvancesintechnology.

TextAWiththeadventoftheradiocamesponsorshipsfromcompanies.Beforetheradio,companieswouldusuallytakeoutadvertisementsinthenewspaperormaybesendoutmailers.Theradiomadeitpossibleforcompaniestosponsorradioshowsandtheactorsandactresseswouldthentalkabouttheproducteitherduringtheshoworatabre