浅析中国婚庆礼品包装设计.doc

浅析中国婚庆礼品包装设计

目录

内容摘要、关键词·············································3

英文摘要、关键词···········································4

引言：浅析中国婚庆礼品包装设计·····························5

1中国婚庆礼品包装设计概述······························5

古代婚庆礼品包装设计···································5

1.2现代婚庆礼品包装设计··································6

2关于婚庆礼品包装设计中存在的问题·····················6

2.1缺乏时代性过于民族化····································6

2.2传统桔祥图案表现形式单一·································7

2.3包装趋于单体未成整体性·································7

2.4造型简单忽略情感交流····································7

2.5过渡包装造成材料浪费···································7

3婚庆礼品包装再设计····································8

3.1时代性与民族性结合······································8

3.2传统图案的运用···········································8

3.3系列化的整体设计········································8

3.4造型多样化，情感化········································9

3.5运用绿色包装············································9

结论························································10

参考文献····················································10

浅析中国婚庆礼品包装设计

内容摘要

人们喜欢用“终身大事”来说明婚姻对于人的重要性，对其婚礼有着相当的重视，中国的婚俗是在中华民族长期的历史文化积淀中形成的，其源头可以追溯几十万年以前。但是婚庆行业的兴起却是近几十年，随着新时代的到来，社会开展的日新月异，商业活动的日益频繁，婚庆礼品包装设计的需求已经从根本物质需求上升到精神需求上，婚庆礼品包装设计要想在市场上具有竞争力，个人认为需要开创出新的设计理念。本文立足于婚庆礼品包装设计市场现状特点，通过对婚庆礼品包装设计的分析思考，总结出我国婚庆礼品包装设计中的几个弊端，并试探挖掘出婚庆礼品包装在设计结构形态、文化风格的新设计方法，最后创作出新时代下具有多元化和个性化风格的婚庆礼品包装，因而使这类包装独占鳌头在竞争中更具有优势。

关键词：新时代婚庆礼品包装设计

Abstract

Peopleprefertousemarriedtoillustratetheimportanceofmarriagetooneoftheirwedding,withmuchattention,ChinascustomsintheChinesenationisalong-termhistoricalandculturalheritage,itssourceformationinthehundredsofthousandsofyearsagocanbetraced.Buttheriseoftheweddingindustryisinrecentdecades,alongwiththearrivaloftheneweraofsocialdevelopment,andrapidcommercialactivityhavebecomeincreasinglyfrequent,theweddinggiftpackagingdesigndemandhasbeenrisingdemandfrombasicmaterialtospiritualneeds,wed