大学生创新创业计划书-(养老院.doc

创

业

计

划

书

项目名称：幸福家园老年人服务中心

团队成员

项目方：中国矿业大学先驱者团队

宗旨：为子女尽孝，帮老人养老

理念：以信誉赢尊重，以服务质量为本

目录

第一部分摘要

一项目简单介绍··························································2

二市场目标概述···························································2

三项目优势及特点简介·····················································2

四收入来源简析···························································3

第二部分项目背景及可行性分析

第一章项目背景····························································3

第二章市场分析

一老年人养老状况国内外现状···············································3

二目标市场的设定·························································4

三SWOT分析·······························································4

四市场初步分析···························································5

五市场管理分析···························································5

第三章商业实施方案

一商业模式实施方案总体规划介绍··········································5

二营销策划·······························································6

第三章竞争分析

一主要竞争对手···························································6

第四章管理

一管理团队·······························································7

二管理组织·······························································7

三管理制度······························································7

第五章财务分析

一筹资分析·······························································8

二财务分析·······························································8

第六章总结

一······························································8

二·······························································8

三······························································8

四·······························································8

五······························································8

六·······························································8

大学生创业计划竞赛写作要求

（仅供参考）

目标：指明计划的投资价值所在。解释是什么（What），为什么（Why）和怎么样（How）。参赛项目具体来源：参赛小组成员参与的发明创造或专利技术；经授权的发明创造或专利技术（此种情况下，参赛小组须向组委会提交具有法律效力的发明创造或专利技术所有人的书面授权许可，以引用其产品）；可能研发实现的概念产品或服务。

一核心内容

产品（或服