排面陈列化妆品与个人护理用品.pptx

排面陈列

-化装品个人护理用具;ConsumerGoodsImplementationGuideline(PersonalCare)

快速消费品处排面陈列指导标准

(个人护理用具部门);OBJECTIVE:

目标:

Theimplementationofthe12deptmustberespectedaccordingtothedirection.

12部门排面陈列须恪守指导标准

HOW?:

方式？：

-Applytoallyourdepartmentthefamiliessequences.

适合用于部门中所定义系列分类

-Optimizeyourlinearrepartitiontopromoteyoursalesprofits.

优化排面，以推进销售量和利润;1.Theconfigurationofthegroupfamily

1.大分类结构

customerflow消费者流向

familyallocation中分类分配

averagelinearmeter平均地面线;*1200;120-BEAUTY美容品;1200Make-up

化装品

AverageLinear:12elements

平均每排：12个货架;CounterStandardDesign-L’oreal

欧莱雅标准柜台设计;9;ThestandardsizeofAvon雅芳柜台标准尺寸

3mH*2.5mW*0.55mD

3米高*2.5米宽*0.55深;1201BeautyAccessory

饰品

AverageLinear:4elements

平均每排：4个货架;CounterStandardDesign平面图(1-2elements)

柜台标准设计和排面陈列(1-2节货架);121–HYGIENE卫生用具;1210ToiletProduct

浴洗用具

AverageLinear:16elements平均每排：16个货架;平面图(average5elements);

Verticallybydifferentfunction:

regularsoap,medicalspecialsoap,

handwasher.

按不一样功效垂直排列:香皂,药用皂,

洗手液.

Regularsoapverticallydisplayed

bybrand(notbysupplier),the

cheapbrandnearthealley.the

samebrand,bundlepackiscloseto

theunitpack.

香皂按品牌垂直排列(不是按供给商),

低价位产品靠近人流陈列.多块装

放在单块装旁边.

Handwasherfromuptodown

issmallpacktofamilypack.Refill

packisbelowtheaccording

regularproductlevel.

洗手液从上至下按小包装到家庭装陈列,

补充装放在对应全装产品下面.;17;

ThisfamilyisFacialsoap

此分类为洗面奶.

Facialsoapisseparatedby

RegularandMedical.Thenit’s

displayedverticallybybrand(notby

supplier).Thepremiumbrandisnear

thealley.Fromuptodownissmall

capacitytobigcapacity.

洗面乳先按将普通型和药性/功效性洗面

乳分开,再按品牌垂直排列(不是按供给

商陈列).价位低靠近人流,小规格放上

面,大规格放下面.

;19;Separatedbyliquidshower,liquid

bath,disinfectantandladyhygiene.

按沐浴露,浴盐,消毒水和妇女洗液陈列.

liquidshowerdisplayedvertically

bybrand(notbysupplier).

Cheapbrandisnearthealley.

Smallmiddlepackisputon5

layers,familypackisputon4lay