信阳市万达超市生鲜冷链物流配送路径优化研究.docx

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摘要

随着生鲜农产品市场需求的不断增长，冷链物流作为保障其品质与安全的关键环节，日益受到关注。信阳市作为生鲜农产品的重要产地，其冷链物流配送面临着诸多挑战。传统配送模式已难以满足市场高效、安全的需求，路径优化成为提升配送效率、保障农产品品质的关键。因此，本研究旨在探讨信阳市生鲜冷链物流配送路径的优化策略。通过对信阳市万达超市生鲜农产品冷链物流发展现状的分析，揭示了当前生鲜冷链物流配送中存在的断链、冷链物流设施投入不足、交通堵塞导致配送效率低下以及配送体系不健全等核心问题。因此，本文提出了强化冷链监控与操作规范，、加大投入与规范建设冷链物流新路径、优化配送路线与绿色交通策略、完善冷链物流配送体系等一系列优化措施。

这些措施的实施将提升信阳市生鲜冷链物流配送效率和质量，保障农产品品质，降低运营成本，提高客户满意度。同时，也为其他企业提供了优化参考，共同推动生鲜冷链物流配送行业的健康发展。

关键词：信阳市万达超市；生鲜农产品；冷链物流；配送路径优化

Abstract

Withthegrowingmarketdemandforfreshagriculturalproducts,coldchainlogistics,asakeylinktoensureitsqualityandsafety,hasattractedincreasingattention.Asanimportantproducingareaoffreshagriculturalproducts,XinyangCityfacesmanychallengesincoldchainlogisticsdistribution.Thetraditionaldistributionmodehasbeendifficulttomeettheneedsofmarketefficiencyandsafety,androuteoptimizationhasbecomethekeytoimprovedistributionefficiencyandensurethequalityofagriculturalproducts.Therefore,thisstudyaimstoexploretheoptimizationstrategyoffreshcoldchainlogisticsdistributionrouteinXinyangCity.ThroughtheanalysisofthedevelopmentstatusofcoldchainlogisticsoffreshagriculturalproductsinWandaSupermarketinXinyangCity,thecoreproblemsofcoldchainlogisticsdistribution,suchasbrokenchain,insufficientinvestmentofcoldchainlogisticsfacilities,lowdistributionefficiencycausedbytrafficjamsandimperfectdistributionsystem,wererevealed.Therefore,thispaperputsforwardaseriesofoptimizationmeasuressuchasstrengtheningcoldchainmonitoringandoperationnorms,increasinginvestmentandstandardizingtheconstructionofnewcoldchainlogisticspaths,optimizingdistributionroutesandgreentransportationstrategies,andimprovingthecoldchainlogisticsdistributionsystem.

TheimplementationofthesemeasureswillimprovetheefficiencyandqualityoffreshcoldchainlogisticsdistributioninXinyangCity,ensu