新零售背景下辉县市农村电商物流配送问题与对策研究.docx

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新零售背景下辉县市农村电商物流配送问题与对策研究

摘要

近年来，农村电商在我国崛起迅速并且快速发展。新零售背景下，农村电商继续保持良好发展态势，依靠国家积极政策支持和影响，农村电商不断生消费活力，逐步推动农村地区经济高质量发展。辉县作为河南省第二大城市、中原城市群副中心城市，近年来农村地区经济快速发展、农村居民购买力的不断增强带来了农村电商的持续繁荣。尽管如此，农村地区物流配送尚存诸多“堵点”,“最后一公里”问题仍未得到有效解决，本论文基于此而展开针对性研究。

论文以辉县市农村地区物流配送为研究对象,通过梳理国内外相关文献资料，以信息不对称理论、供应链理论、协同效应理论等为理论基础，从辉县市农村电商发展情况、物流配送基础设施建设等维度进行分析,建立以电商配送可靠性、电商配送专业性、电商配送成本性、电商配送关怀性对于农村电商物流配送评价的满意度因素模型。最后从政府、物流企业两个维度提出优化辉县市农村电商物流配送发展的对策，以期实现辉县市农村电商的良好发展，推动农村经济繁荣兴旺。

关键词：辉县市；农村电子商务；物流配送

Abstract

Inrecentyears,rurale-commercehasbeenrapidlyrisinganddevelopinginChina.Againstthebackdropofnewretail,rurale-commercecontinuestomaintainagooddevelopmenttrend.Relyingontheactivepolicysupportandinfluenceofthecountry,rurale-commerceconstantlygeneratesconsumptionvitalityandgraduallypromoteshigh-qualityeconomicdevelopmentinruralareas.HuiCounty,asthesecondlargestcityinHenanProvinceandasub-centralcityintheCentralPlainsUrbanAgglomeration,haswitnessedtherapideconomicdevelopmentofruralareasandthecontinuousenhancementofruralresidentspurchasingpowerinrecentyears,bringingaboutcontinuousprosperityofrurale-commerce.Nevertheless,therearestillmanybottlenecksinlogisticsanddistributioninruralareas,andthelastmileproblemhasnotbeeneffectivelyresolved.Thispapercarriesouttargetedresearchbasedonthis.

ThispapertakesthelogisticsanddistributioninruralareasofHuiCountyastheresearchobject.Bysortingoutrelevantdomesticandforeignliteratureandbasedonthetheoriesofinformationasymmetry,supplychain,andsynergisticeffect,itanalyzesthedevelopmentofrurale-commerceandtheconstructionoflogisticsanddistributioninfrastructureinHuiCounty.Asatisfactionfactormodelforrurale-commercelogisticsanddistributionevaluationisestablishedbasedonthereliability,professionalism,cost-effectiveness,andcareofe-commercedistribution.Finally,