YoWe微信平台定制管理服务助手.docx

YoWe优微

微信平台定制管理服务助手

创业策划书

目录

一项目摘要

11产品与服务简介·····················································4

12市场定位与发展策略·················································4

第一篇·探索

二审时度势寻机会——市场分析与行业情况

21宏观环境分析························································6

22竞争分析····························································11

23SWOT分析·························································11

24市场行业总述························································13

第二篇·定位

三独树一帜初成型——产品情况

31产品概述···························································14

32YoWe网站平台设计·················································15

33YoWeAPP客户端设计··············································18

34产品研发····························································22

四深谋远虑定——发展

41推广模式···························································25

42盈利模式··························································26

43发展模式···························································26

第三篇·践行

五因地制宜促管理——组织管理

51组织结构·····························································28

52人员配置管理·························································30

六标新立异创营销——营销方案

61营销·····························································31

62营销流程·····························································32

第四篇·笃基

七脚踏实地计财务——财务分析

71基本财务假设··························································33

72股本结构·····························································33

73预计财务报表··························································34

73财务报表分析··························································36

八未雨绸缪应风险——风险

82投资风险·····························································39

83应对方案···································