跨境电商销售员商务英语能力的任务型需求分析.docxVIP

编号：20600140204

南阳师范学院2024届毕业生

毕业论文（设计）

题目：跨境电商销售员商务英语能力的任务型需求分析完成人：刘汀楠

班级：2020-06学制：4年

专业：商务英语

指导教师：许文虎

完成日期：2024-04-18

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Contents

TOC\o1-3\h\u31561Abstract. 1

242011.Introduction 1

100281.1ResearchBackground 1

195961.2ResearchPurposeandSignificance 2

69811.2.1ResearchPurpose 2

318681.2.2ResearchSignificance 3

48321.3StructureoftheThesis 4

314992.LiteratureReview 4

297432.1Task-basedNeedsAnalysis(TBNA) 4

63412.2BusinessEnglishCompetence 5

195002.3Cross-borderE-commerceIndustry 6

68962.4PreviousStudiesonTBNAofBusinessEnglishCompetenceforCross-borderE-commerceSalespeople 7

200783.CurrentSituationofandTaskDemandforBusinessEnglishCompetenceofCross-borderE-commerceSalespeople 8

11563.1CurrentSituation 8

83903.1.1OverviewofBusinessEnglishProficiencyamongCross-borderE-commerceSalespeople 8

163523.1.2InadequateTrainingandDevelopmentPrograms 9

144963.2TaskDemand 11

305013.2.1Cross-culturalCommunicationSkills 11

1173.2.2TechnicalLanguageProficiency 12

62353.2.3Customerserviceandafter-salesservice 14

281194.StrategiesforEnhancingtheBusinessEnglishCompetenceofCross-borderE-commerceSalesperson 15

112124.1EnhancingCross-culturalCommunicationSkills 15

135344.2IncreasingTechnicalLanguageProficiency 16

56964.3CultivatingEffectiveCustomerServiceSkillsinEnglish 17

27650Conclusion 18

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ATask-BasedNeedsAnalysisofBusinessEnglishCompetenceforCross-borderE-commerceSalespeople

Author:LIUTing-nan

Supervisor:XUWen-hu

Abstract:Thepurposeofthispaperistoanalyzethetask-basedneedsofcross-bordere