可编辑文档：ASO应用商店优化行业市场前景及投资研究报告-培训课件外文版2024.5.pptx

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2024-07-26 发布于广西
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可编辑文档：ASO应用商店优化行业市场前景及投资研究报告-培训课件外文版2024.5.pptx

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DIGITALTRENDSASO-AppStoreOptimization

CHAPTER01Appmarket

Consumerspendingonmobileappstorepurchasesonmobileappsandgamesworldwidein2022Appsmobilegamesglobalconsumerspending2022ShareofconsumerspendConsumerspendinbillionU.S.dollarsMobileapps34%66%56.78110Mobilegames4Description:In2022,smartphoneusersworldwidespentapproximately110billionU.S.dollarsonmobilegamingapps.Thisrepresentedaround66percentofthetotalglobalspendingonmobileappstoresfortheyear.Incomparison,mobilenon-gamingappsaccountedforaround34percentofthetotalspendingfortheyear,generatingapproximately57billionU.S.dollarsingrossrevenues.ReadmoreNote(s):Worldwide;2022;grossspending,inclusiveofappstorescommission,GooglePlayandiOScombined,excludingthirdpartyAndroidappsinChinaSource(s):Data.ai;VentureBeat

Mobileappmarketvalueworldwidein2022,bymonetizationmethodGlobalappmarketvalue2022,bymonetizationShareofappmarketrevenuesAppmarketrevenuesinbillionU.S.dollarsAppstorespendMobileadspend33.2%66.8%1673365Description:In2022,theglobalappmarketgeneratedalmost67percentofitsvalueviamobileadvertisingspending.Thiscorrespondedtoapproximately336billionU.S.dollars,comparedto167billionU.S.dollarsgeneratedbyglobalconsumersinthemostprominentappstoresworldwideandinChina.Directappstorespendingaccountedforaround33percentofthetotalmobileappmarketvaluein2022.ReadmoreNote(s):Worldwide;2022;grossspendingforappstoreinclusiveofappstorescommission,GooglePlayandiOScombined,excludingthirdpartyAndroidappsinChinaSource(s):Data.ai

DistributionoffreeandpaidiOSappsintheAppleAppStorefromJune2019toOctober2023DistributionoffreeandpaidiOSapps2019-2023FreeappsPaidapps120%100%6.4%6.4%6.3%6.1%6.1%5.8%5.5%5.24%5.05%9.2%9.6%8.1%7.7%7.3%7.1%10%90%9.8%9.7%80%60%40%20%0%93.6%93.6%93.7%93.9%93.9%94.2%