可编辑文档:facebook脸书公司分析报告-培训课件外文版2024.6.pptx

可编辑文档:facebook脸书公司分析报告-培训课件外文版2024.6.pptx

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COMPANIESPRODUCTSFacebook

CHAPTER01Overview

GlobalsocialnetworkpenetrationrateasofApril2024,byregionSocialmedia:globalpenetrationrate2024,byregionShareofpopulation0%10%20%30%40%50%60%70%80%90%NorthernEuropeWesternEuropeEasternAsiaSouthernEuropeNorthernAmericaEasternEuropeSouthernAmericaWesternAsiaCentralAmericaGlobalSoutheasternAsiaOceania80.2%78.2%74.9%73.5%70.8%70%67.7%66.9%66.7%62.2%61.6%59.9%Caribbean51.3%4Description:AsofApril2024,NorthernandWesternEuropeweretheregionswiththehighestsocialnetworkpenetrationratesglobally,reaching80.2and78.2percent,respectively.EasternAsiarankedthirdwithapenetrationrateof74.9percent,followedbySouthernEuropewith73.5percent.Incontrast,EasternandMiddleAfricaweretheregionswiththelowestreach,with10.5and9.9percent.Overall,theglobalaveragewas62.2percent,whichtranslatestoalmostsixoutofeverytenpeople[...]ReadmoreNote(s):Worldwide;April2024;socialmediausersasashareoftotalpopulationSource(s):DataReportal;Meltwater;WeAreSocial

ActivesocialnetworkpenetrationinselectedcountriesandterritoriesasofApril2024Socialmedia:activeusagepenetrationinselectedcountriesandterritories2024Shareofpopulation60%0%20%40%80%100%120%140%UAESaudiArabiaSouthKoreaSingaporeMalaysiaHongKongSpain115%96.2%93.4%84.9%84.3%83.9%82.3%NetherlandsUK82.1%82%Canada80.7%AustriaTaiwanGermany79.9%78.9%78.9%5Description:AsofApril2024,theUAEhadthehighestsocialmediapenetrationrategloballyoutofselectedcountriesandterritories,withawhopping115percent.SaudiArabiaandSouthKoreafollowed,with96.2percentand93.4percentofactiveusagereach,respectively.Kenya,Ghana,andNigeriahadsomeofthelowestsocialnetworkpenetrationratesintheworld,withlessthan25percentofthepopulationaccessingsocialmediaineachcountry.Theworldwideaveragerateofsocialmediaactive[...]ReadmoreNote(s):Worl

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