可编辑文档：Estée Lauder雅诗兰黛公司分析报告-培训课件外文版2024.6.pptx

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可编辑文档：Estée Lauder雅诗兰黛公司分析报告-培训课件外文版2024.6.pptx

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COMPANIESPRODUCTSEstéeLauder

CHAPTER01Marketoverview

Breakdownofthecosmeticmarketworldwidein2023,bygeographiczoneBreakdownofthecosmeticmarketworldwide2023,bygeographiczone29%29%30%25%20%15%10%5%24%9%9%0%NorthAmericaNorthAsiaEuropeGeographicregionSAPMENA-SSALatinAmerica3Description:Thisstatisticdepictsthebreakdownofthecosmeticmarketworldwidein2023,bygeographiczone.In2023,NorthAmericamadeup29percentoftheglobalcosmeticmarket.ReadmoreNote(s):Worldwide;2023;*Estimatesbasedonnetmanufacturerpricesexcludingsoap,toothpaste,razorsandblades.Excludingcurrencyfluctuations.ReadmoreSource(s):L’Oréal

Breakdownofthecosmeticmarketworldwidefrom2011to2023,byproductcategoryBreakdownofthecosmeticmarketworldwide2011-2023,byproductcategorySkincareHaircareMake-upPerfumesHygieneproducts100%90%80%70%60%50%40%30%20%10%0%20112012201320142015201620172018201920202021202220234Description:Thisstatisticdepictsthebreakdownofthecosmeticmarketworldwidefrom2011to2023,byproductcategory.In2023,skincareproductsmadeup40percentoftheglobalcosmeticmarket.Geographically,NorthAsiaandNorthAmericadominated,accountingforabout60percentofthecosmeticsmarketcombined.ReadmoreNote(s):Worldwide;2011to2023;*Estimatesbasedonnetmanufacturerpricesexcludingsoap,toothpaste,razorsandblades.Excludingcurrencyfluctuations.ReadmoreSource(s):L’Oréal

Annualgrowthoftheglobalcosmeticsmarketfrom2000to2023Growthrateoftheglobalcosmeticsmarket2000-202310%8%8%8%6%5.5%6%4%5.25%4.9%4.9%5%4.9%4.6%4.6%4.6%4.3%4.2%4%3.9%4%3.8%3.8%3.6%3.4%2.9%2%1%0%-2%-4%-6%-8%-10%-8%2000200120022003200420052006200720082009201020112012201320142015201620172018201920202021202220235Description:Thisstatisticshowstheannualgrowthrateoftheglobalcosmeticsmarketfrom2004to2023.In2023,theglobalcosmeticsmarketgrewbyanestimatedeightpercen