可编辑文档：K-POP(韩国流行音乐)市场前景及投资研究报告-培训课件外文版2024.6.pptx

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2024-07-25 发布于广西
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可编辑文档：K-POP(韩国流行音乐)市场前景及投资研究报告-培训课件外文版2024.6.pptx

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CONSUMERSBRANDSK-popartists

CHAPTER01Best-sellers

Best-sellingmusicalbumsinSouthKoreafrom2011to2023,bynumberofalbumssold(in1,000s)LeadingalbumsinSouthKorea2011-2023,byalbumssoldAlbumnameTheBoysbyGirlsGenerationSexy,FreeSinglebySuperJuniorGrowlbyEXO-KUnitssold385.35356.43335.82385.05478.86751.32011201220132014201520162017201820192020202120222023OverdosebyEXO-KEXODUSbyEXO-KWingsbyBTSLoveYourself:HerbyBTSLoveYourself:AnswerbyBTSMapoftheSoul:PersonabyBTSMapoftheSoul:7byBTSButterbyBTS1493.442197.813718.234376.982999.413482.65546.93ProofbyBTSFMLbySEVENTEEN3Description:Witharound5.5millionunitssoldin2023,“FML”bySeventeenwasthebest-sellingalbuminSouthKorea,breakingBTS’ssix-yearstreak.LabelmatesSEVENTEENtwicebrokeBTS’srecordforpre-salesaswellasforgeneralalbumsalesthatyear,havingalsoachievedthethirdbest-sellingalbuminthecountry.Generalalbumsales,aswellassalesofK-popalbumsspecifically,haveseenrapidgrowthsince2017.ReadmoreNote(s):SouthKorea;2011to2023Source(s):CircleChart

Best-sellingphysicalmusicalbumsinSouthKoreain2023,basedonunitsales(inmillions)Best-sellingphysicalmusicalbumsSouthKorea2023Numberofunitssoldinmillions0FMLbySEVENTEEN1234565.555-STARbyStrayKids5.25SEVENTEENTHHEAVENbySEVENTEENROCK-STARbyStrayKids4.813.99ISTJbyNCTDREAM3.37TheNameChapter:TEMPTATIONbyTXTTheNameChapter:FREEFALLbyTXTGOLDENbyJungkook(BTS)2.872.352.212.052.04MyWorldbyaespaYouthintheShadebyZEROBASEONE(ZB1)4Description:In2023,thebest-sellingphysicalmusicalbuminSouthKoreawastheEPFMLbyK-popboygroupSEVENTEEN,havingsoldaround5.6millioncopies.Withmanypartsoftheglobalmusicindustrymovingawayfromphysicalsalestodigitaldownloadsandstreaming,K-popisaprominentexception.Throughacombinationofbuyingincentives,fandomculture,andtheincreasingpopularityofK-pop