可编辑文档：K-pop韩国四大娱乐机构分析报告-培训课件外文版2024.6.pptx

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可编辑文档：K-pop韩国四大娱乐机构分析报告-培训课件外文版2024.6.pptx

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COMPANIESPRODUCTSK-popandtheBig4entertainmentagenciesinSouthKorea

CHAPTER01K-pop

PopularityofSouthKoreanpopmusic(K-pop)worldwideasofNovember2023K-poppopularityworldwide202360%49.8%50%40%30%20%10%0%23.8%18.9%7.5%VerypopularModeratelypopularPopularonlyforafewpeopleVeryfewpeopleconsumeit4Description:Accordingtoa2023surveyconductedacross26countries,nearly50percentofrespondentsstatedthatthegenreK-popwas“verypopular”intheircountry.ThepopularitywasatthepointwhereK-popwasknowntothegeneralpublicandrelatedproductswerebeingsold.ThesurveyfoundthatthepopularityofK-popreachesfarbeyondSouthKoreanborders.ReadmoreNote(s):Worldwide,SouthKorea;November10to30,2023;25,000respondentsworldwide*;15-59years;respondentswhoexperiencedSouthKoreanculturalcontentsSource(s):KoreanFoundationforInternationalCulturalExchange;MCST(SouthKorea);ResearchLab

MainreasonsforSouthKoreanpopmusics(K-pop)popularityworldwideasofNovember2023ReasonsforK-poppopularityworldwide2023Shareofrespondents5%0%10%15%20%25%30%Themusicitselfisgood27.1%OutstandingperformancesAttractivestylingandappearances13.7%12.1%GivesalookintocurrentfashionandbeautytrendsinSouthKoreaPersonalcharm11.6%9.7%Ilikethemeaningofthelyrics8.6%Reflectionofculturaldiversity5.2%5Description:Ina2023surveyconductedacross26countriesworldwide,around27percentofrespondentsstatedthatafactorworkinginfavorofK-popwasthatthemusicitselfwasgood.Othercommonlynamedfactorsincludedtheoutstandingperformancesandtheattractivestylingandappearancesofsingers.ReadmoreNote(s):Worldwide,SouthKorea;November10to30,2023;12,566foreignersworldwide*;15-59years;respondentswhoexperiencedSouthKoreanmusiccontents;*Thissurveywasconductedinthefollowing26countries:China,Japan,Taiwan,[...]ReadmoreSource(s):KoreanFoundationforInternati