订制婚礼中视觉传达设计的应用研究(1).pdfVIP

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订制婚礼中视觉传达设计的应用研究

摘要

90后等新一代年轻人已经逐步登上历史舞台、跨入婚姻的殿堂。这代追求个性、专属

的新人们，对婚礼的要求逐渐摆脱了传统的模式化婚礼。他们追求个性、趣味、文艺、唯美

等等一系列突出自身个性的婚礼。所以，随着这种消费模式的出现，商家逐渐开发出订制婚

礼的设计方案。在整个订制婚礼中，除了要订制客观的背景、会场、景观、仪式、流程等等

内容外，更重要的是视觉传达的设计。这在新型的个性化的订制婚礼中，起着举足轻重的作

用。

本文通过深入地调查研究订制婚礼设计中，视觉传达设计的问题，将订制婚礼的整个内

容进行了分类总结，之后归纳出规律。总而言之，视觉传达设计对于整个婚礼的设计、传递

对新人的祝福、使得整个订制婚礼显得高端大气上档次，起着不可忽视的重要作用。

关键词视觉传达设计订制婚礼创新

Abstract

After90,suchasanewgenerationofyoungpeoplehaveboardedthestageof

history,stepintotheaisle.Generationofthepursuitofpersonality,exclusive

newpeople,andgraduallytotherequirementoftheweddingtogetridofthe

traditionalstylewedding.Theypursuitindividualcharacter,interest,literature

andart,aestheticismandsoonaseriesofweddinghighlightitsownindividuality.

So,withtheemergenceofthiskindofconsumptionpatterns,merchantsgradually

developcustom-madedesignschemeforthewedding.Throughouttheorderingwedding,

inadditiontoorderingtheobjectivebackground,thevenue,landscape,ceremony,

process,andsooncontent,moreimportantisvisualcommunicationdesign.Inthis

newpersonalizedcustomwedding,playsanimportantrole.

Inthisarticle,throughin-depthinvestigationandstudycustomweddingdesign,

visualcommunicationdesign,theproblemofthecustomoftheweddingclassified

summarizedthewholecontent,aftersummingupthelaw.Tosumup,thedesignof

visualcommunicationdesignfortheentirewedding,extendtheblessingsofthe

couple,makethewholeweddingishigh-levelatmosphericgrade,playsanimportant

rolewhichcannotbeignored.

Keywords：ThemeweddingplanningVisualcommunicationdesignRecognition

system

第一章引言

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随着经济的发展和社会的进步，新人对婚礼的要求和追求都与日剧增，婚礼是展示个