特殊活动定义为庆祝而举办一次性独特special events特别.pptx

Specialevents

Definitionsofa‘specialevent’“Aone-timeeventthatisstagedforthepurposeofcelebration;auniqueactivity”(CIC,citedinFenich,2008,p.231)“…specialrituals,presentations,performancesorcelebrationsthatareplannedandcreatedtomarkspecialoccasionsorachieveparticularsocial,cultural,orcorporategoalsandobjectives”(Allenetal,2005,p.11)*Allen,J.,O’Toote,W.,McDonnell,I.Harris,R.(2005).FestivalandSpecialEventManagement,3rdEdition.Australia:JohnWileySons.

PurposesofspecialeventsTocontinueandtorespectspecificrituals,traditions,beliefsandculturesToenhancevisitorexperienceataneventTobringorganizationstogetherforthepurposeoffund-raisingToestablishacityorcommunityasalocal,regionalornationaldestinationTostimulatethelocaleconomyTopositionacompanyorassociationwithinthecommunity

Typesofevents5MegaeventsLarge,affectwholeeconomiesandexposeintheglobalmediaHallmarkEventsSoidentifiedwiththespiritorethosofatown,cityorregionthattheyesynonymouswiththenameoftheplaceMajoreventsAttractsignificantvisitors,mediacoverageLocalorcommunityeventsTargetedmainlyatlocalaudiencesSizeinfluence

Typesofevents6Megaevents-Large,affectwholeeconomiesandexposeintheglobalmedia-Yieldextraordinaryhighleveltourism,prestige,economicimpactforthehostcommunity

Typesofevents7HallmarkEventsSoidentifiedwiththespiritorethosofatown,cityorregionthattheyesynonymouswiththenameoftheplaceTheeventanddestinationeinextricablylinkedE.g.CarnivalinRiodeJaneiro

Typesofevents8MajoreventsAttractsignificantvisitors,mediacoverageLocalorcommunityeventsTargetedmainlyatlocalaudiences

Sizeofeventandimpacts9

Impactsofevents…Theoretically…Thelargertheevent,thegreatertheimpactsRealistically…Largerevent,morerubbish,mo