新教材适用2025版高考英语二轮总复习第2部分阅读能力突破篇专题1阅读理解专题模拟训练说明文类.docVIP

说明文类

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(2024·重庆高考英语考前押题卷)

Nikes“Justdoit”sloganisundoubtedlyakillerline—andnowitsbeenrevealedthattheinspirationforitcamefromanactualkiller．Thephrase,firstusedinaNikeadvertisementin1988,wasbroughttothefirmbyadvertisingexecutiveDanWieden,whoadmittedthatitwasborrowedfromsomethingaUtahmurdererspokeashefacedafiringsquad．ThemurdererinquestionwasGaryGilmore,whowassentencedtodeathin1977forrobbingandkillingtwomeninUtahthepreviousyear．

MrWieden,speakingatanadvertisingconferenceinFebruary,saidthatherecalledthislinein1988justbeforehehadamarketingcampaignmeetingwithNikebosses,anddecidedtosuggestaslightlychangedversionasaslogan．HiscompanyhadbeensentinbyNiketohelpthemfightbackrivalsReebok,whohadjustannouncedbiggerprofits．MrWiedensaid,“Wecameupwithfivedifferent30secondspots．ThenightbeforeameetingwithNike,Igotconcernedbecausetherewasntastrongconnectiontothemall．Somewerefunny,somewereserious．SoIthoughtweneedaslogantopullthemtogether．Iwroteaboutfourorfiveideas．Inarroweditdowntothelastone,whichwas‘Justdoit’．ThereasonIdidthatonewasfunnybecauseIwasrecallingamaninPortland．Hemurderedamanandawoman,andwasputbeforeafiringsquad．Andtheyaskedhimifhehadanyfinalthoughtsandhesaid,‘Letsdoit’．AndforsomereasonIdidntlike‘Letsdoit’soIjustchangeditto‘Justdoit’．”

Atfirst,herecalled,Nikehatedtheidea,buthewonthemroundandthesloganappearedattheendofanadvertfeaturing80-year-oldrunnerWaltStack．Itisnowoneofthemostfamousslogansintheworld,describedbyCampaignmagazineas“arguablythebesttaglineofthe20thcentury”．

1．Whydoestheauthorwritethispassage？

A．HeintendstotellthestoryofGaryGilmorethemurderer．

B．Hewantstosaythatthefamoussloganwasinspiredbyamurderer．

C．Heattemptstosa