详解分析调查v4text analytics 3 v2spss session3v2.pptx

详解分析调查v4text analytics 3 v2spss session3v2.pptx

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SPSSTextAnalyticsforSurveyv4

-Session3DavidWhitteberry04/02/2012

AgendaCategoriesAuto-createCategoriesExportFinalAnalysis2

RelevanceofaRecordtoaCategoryRelevancerankindicateshowwelltherecordfitsintotheselectedcategorycomparedtotheotherrecordsinthatcategory.Ifmorethanonerecordhasthesamerelevance,eachappearswiththesamerankfollowedbyanequalsign(=)todenotetheyhaveequalrelevance.3

MethodsforCreatingCategoriesAutomaticbuildingtechniques.Severallinguistic-basedandfrequency-basedcategoryoptionsareavailabletoautomaticallybuildcategoriesforyou.Formoreinformation,seethetopic“BuildingCategories”onp.108.Automaticextendingtechniques.Severallinguistictechniquesareavailabletoextendexistingcategoriesbyaddingandenhancingdescriptorssothattheycapturemorerecords.Formoreinformation,seethetopic“ExtendingCategories”onp.122.Manualtechniques.Thereareseveralmanualmethods,suchasdrag-and-drop.Formoreinformation,seethetopic“CreatingCategoriesManually”onp.125.Codeframes.Importyourowncodeframes,orcopy/pastecodesintothecodeframemanager.Formoreinformation,seethetopic“ImportingCodeFrames”onp.127.4

StrategiesforCreatingCategoriesSelectacategorysetfromatextanalysispackage(TAP)sothatyoubeginyouranalysiswithsomeprebuiltcategories.Thesecategoriesmaysufficientlycategorizeyourtextrightfromthestart.However,ifyouwanttoaddmorecategories,youcanedittheBuildCategoriessettings(CategoriesBuildSettings).SelectacategorysetfromaTAP.Next,draganddropunusedconceptsorpatternsintothecategoriesasyoudeemappropriate.Then,extendtheexistingcategoriesyou’vejustedited(CategoriesExtendCategories)toobtainmoredescriptorsthatarerelatedtotheexistingcategorydescriptors.Buildcategoriesautomaticallyusingtheadvancedlinguisticsettings(CategoriesBuildCategories).T

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