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可编辑文档:菲律宾社交媒体行业市场前景及投资研究报告-培训课件外文版2024.6,微信,tiktok.pptx

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DIGITALTRENDSSocialmediainthePhilippines

CHAPTER01Overview

AveragedailytimespentusingsocialmediaintheAsia-Pacificregioninthefirstquarterof2023,bycountry(inhoursandminutes)DailytimespentspentusingsocialmediaAPACQ12023,bycountryTimeinhoursandminutes0.00.51.01.52.02.53.03.54.0PhilippinesIndonesiaMalaysiaThailandIndia3.383.142.522.352.29VietnamSingaporeChina42.04NewZealandHongKongAustraliaTaiwan1.551.531.53SouthKoreaJapan1.110.474Description:Inthefirstquarterof2023,internetusersinthePhilippinesspentonaveragethreehoursand38minutesperdayusingsocialmedia.Comparatively,internetusersinJapanspent47minutesperdayusingsocialmediainthesameyear.ReadmoreNote(s):Asia,APAC;Q12023;14-64years;amonginternetusersSource(s):DataReportal;GWI;Meltwater;WeAreSocial

SocialmediapenetrationinSoutheastAsiaasofJanuary2023,bycountrySocialmediapenetrationSEA2023,bycountrySocialmediapenetration0%10%20%30%40%50%60%70%80%90%100%94.4%BruneiSingaporeMalaysiaThailand84.7%78.5%72.8%72.5%PhilippinesVietnam71%CambodiaIndonesiaLaos65%60.4%44.2%MyanmarTimor-Leste27.6%26.2%5Description:AsofJanuary2023,socialmediausagepenetrationinBruneireached94.4percent,followedbySingaporeat84.7percent.Ontheotherhand,thesocialmediapenetrationinTimor-Lesteamountedto26.2percentin2022.ReadmoreNote(s):Asia;January2023Source(s):DataReportal;Meltwater;Varioussources(TheU.N.,GSMAIntelligence,ITU,WorldBank,Eurostat,CNNIC,APJII,IAMAIandKantar,CIAWorldFactbook,OCDH,BetaResearchCenter,Kepios);WeAreSocial

NumberofsocialmediausersinthePhilippinesfrom2020to2029(inmillions)SocialmediausersinthePhilippines2020-202912010098.9393.7388.5883.578.498073.5668.7263.9759.38604020052.1320202021202220232024202520262027202820296Description:ThenumberofsocialmediausersinthePhilippineswasforecasttocontinuouslyincreasebetween2024and20

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