可编辑文档：法国数字广告行业市场前景及投资研究报告-培训课件外文版2024.6，游戏内置广告.pptx

DIGITALTRENDSDigitaladvertisinginFrance

CHAPTER01Overview

Digitaladvertisingspendingworldwidefrom2021to2027(inbillionU.S.dollars)Digitaladvertisingspendingworldwide2021-20271,000900870.85802800734.59667846005004003002001000549.51506.43202120222023*2024*2025*2026*2027*4Description:Itwascalculatedthatthedigitaladvertisingspendingworldwideamountedto549.51billionU.S.dollarsin2022.Thesourceprojectedthatby2027,thespendingwouldreach870.85billiondollars.ReadmoreNote(s):Worldwide;2021and2022;includesadvertisingthatappearsondesktopandlaptopcomputersaswellasmobilephonesandtabletsandotherinternet-connecteddevices,andincludesallthevariousformatsofadvertisingonthose[...]ReadmoreSource(s):eMarketer

Distributionofinternetadvertisingspendingworldwidefrom2000to2024,byregionInternetadvertisingspendingworldwide2000-2024,byregionCentralEasternEuropeLatinAmericaWesternEuropeAsiaPacificNorthAmericaMiddleEastandAfrica120%100%8004%0.06%0.09%0.23%0.31%0.42%0.72%0.71%0.63%0.54%0.49%0.44%1.25%1.31%1.2%1.22%1.3%1.42%39.56%28.61%40.7%40.32%40.08%39.7%38.57%38.2%38.07%40.04%41.6%41.74%41.02%42.73%41.87%43.26%32.1%45.92%29.94%49.52%47.37%47.41%48%60.45%66.78%60%76.49%77.02%75.02%27.48%28.36%29.7%27.22%25.78%28.43%28.15%27.1%30.05%31.63%33.42%35.26%23.81%22.73%21.34%36.66%40%20%35.21%34.28%33.52%18.97%27.22%21.85%29.86%29.63%29.2%20.81%16.58%10.09%13.19%11.36%29.33%28.97%27.4%26.19%0.72%0.76%20.19%19.67%19.28%18.56%18.04%17.51%17.56%17.29%17.51%0.4%15.79%0.4%13.22%11.28%11.35%00.0.22%%0.2048%0.31%0.55%0.71%0.92%1.44%1.63%1.76%2.04%2.09%2.12%2.26%2.14%2.11%2.46%2.47%2.59%2.48%2.6%0%0.1034%0.36%0.43%10.5.55%%10.56%1.6%1.74%2.05%2.15%2.17%2.32%2.28%2.24%2.16%2.09%2.11%2.14%2.28%1.43%1.38%1.4%200020012002200320042005200620072008200920102011201220132014201520162017201820192