中国企业的国际化战略研究.pdfVIP

中国企业的国际化战略研究

目录

引言············································································1·

一、中国企业国际化的现状·················································2·

二、企业国际化战略途径····················································3·

（一）建立产品品牌战略·················································3

（二）谋划国际战略联盟·················································3

（三）建立国际化企业制度··············································3

（四）品牌产品海外上市·················································3

三、企业国际化战略存在的问题···········································4·

（一）企业品牌国际化缺乏支撑········································4

（二）品牌国际化战略依赖于国外代理商····························4

（三）品牌管理缺乏品牌国际化战略··································4

（四）我国品牌的附加价值低···········································5

（五）我国企业管理体制落后···········································5

四、企业国际化战略的问题对策···········································5·

（一）用国际人才搞自主研发创新·····································5

（二）品牌产品进行国际化调研········································6

1、确立品牌形象·······················································6

2、加强品牌国际化憧憬··············································6

3、建立品牌文化·······················································7

（三）借助外交资源建立海外根据地··································7

（四）做好海外目标市场调查工作·····································7

（五）农村包围城市战略应用···········································7

结论···············································································8·

参考文献·········································································9·

中文摘要

我国企业国际化是开放经济这个是必然趋势，也是企业家走向世

界必经之路，实现现代化的必由之路。中国的企业就必须实现国际化，

完成走向国内市场和走向世界市场的再次跨跃，我国的现代化离不开

企业的国际化，加入世贸组织使中国企业国际化面临新的形势。本文

通过企业国际化是中国企业的又一次革命，提出我国企业国际化战略

的依据，分析了我国企业国际化的类型和方式以及制定我国企业国际

化战略应注意的问题。

关键字：中国企业；开放经济；国际化