2024年全球奢侈品消费者报告 .pptx

True-Luxury

GlobalConsumer

Insights

10thEdition

July2024

Thisyearsedition

ofTrueLuxury

Consumerstudy

focuseson

BeyondMoney

Customers

1.Maximumspendingrange500k-1M€,3%ofsample2.USA,UAE,France,UK,Italy,ChinaandJapanNote:Numbersrounded

12krespondentsquantitativesurveyacross12topluxurymarkets,with7%spending100K€/year

1Krespondentsad-hocdeep-diveonBeyondMoneyspenders(min50K€/avg.350K€yearlyspend1)across7mainluxurymarkets2

Researchpartner

20indepth1:1interviewswithTrue-LuxuryVery

ImportantCustomersResearchpartner

15VICsinterviewedinfocusgroups(5/each)inthreeregions(Europe,USA,China)

20interviewscontentdiscussionsessionswithindustryCEOsexecutives,andClientAdvisors

EngagementoflocalLuxuryexpertsandindustrypartnersfromdifferentregions

10thEdition

1

Traditionally,we

speaktoa

representativesampleofTrueLuxury

Consumers…

EntryAbsolute5-20k€TrueLuxury

spendingthreshold

TopAspirational

…thisyear,wedoubledownonthetopofthepyramid,introducing3newthresholds

1m€

UberMoney

300k-1m€

EliteMoney

50-300k€

TopMoney

Note:Numbersrounded.1.Includes:personalincludesapparel,footwear,accessories,leathergoods,beauty,jewelry(brandedandunbranded)andwatches;Experientialincludesfurniture,foodandwine,finedininghotelandexclusivevacations

Source:BCGFashionLuxuryMarketModelasofJuly2024;BCGAnalysis

Cluster

BeyondMoney

TopAbsolute

BeyondMoney

SpendThreshold

Minspend/year1

50k€

2-5k€

OtherAspirational

20-50k€

2

Cluster

PopulationMn

SpendB€

Beyond

Money

2013

0,3

0,1%

2023

0,6

0,1%

2013

88

12%

2023

213

21%

Top

1,3

1,7

24

44

Absolute

0,3%

0,4%

3%

4%

Entry

14

16,4

77

109

Absolute

4%

4%

11%

11%

Top

19

24

69

66

Aspirational

5%

6%

9%

7%

Other

354

392

479

569

Aspirational

91%

90%

65%

57%

To