可编辑文档：美国社交媒体使用情况分析报告-培训课件外文版2024.5，tiktok.pptx

DIGITALTRENDSSocialmediausageintheUnitedStates

CHAPTER01Overview

ActivesocialnetworkpenetrationinselectedcountriesandterritoriesasofJanuary2023Socialmedia:activeusagepenetrationinselectedcountriesandterritories2023Shareofpopulation60%0%20%40%80%100%120%UAESouthKoreaHongKongNetherlandsCanada105.5%92%89.9%88.1%85.7%Spain85.6%85.1%84.7%84.7%84.5%84.4%84.4%83.8%GermanySingaporeNorwayTaiwanUKChileDenmark5Description:AsofJanuary2023,theUAEhadthehighestsocialmediapenetrationrateoftheselectedcountriesandterritories.BahrainandQatarfollowed,with98.7percentand96.8percentsocialmediareach,respectively.Theworldwidesocialmediapenetrationratestoodat59.4percentasofearly2023.Nigeria,Kenya,andGhanasawmuchlowersocialmediareachthantheglobalaverage.ReadmoreNote(s):Worldwide;January2023;ActivesocialmediausersaspercentageofthetotalpopulationSource(s):DataReportal;Meltwater;WeAreSocial

GlobalsocialnetworkpenetrationrateasofJanuary2023,byregionSocialmedia:globalpenetrationrate2023,byregionShareofpopulation0%10%20%30%40%50%60%70%80%90%NorthernEuropeWesternEuropeSouthernEuropeNorthernAmericaEasternAsiaSouthernAmericaEasternEuropeCentralAmericaSoutheasternAsiaWesternAsia83.6%83.3%76.7%73.9%72%71.3%70.5%67.5%63.7%63.6%OceaniaGlobal62%59.4%Caribbean50.6%6Description:AsofJanuary2023,NorthernEuropewastheregionwiththehighestsocialnetworkpenetrationrate,withareachof83.6percent.WesternEuropefollowedcloselywith83.3percent,andSouthernEuroperankedthirdwithapenetrationrateof76.7percent.InEasternandMiddleAfrica,socialmediapenetrationstoodat8.4percentand7.4percent,respectively.Globally,approximatelysixoutofeverytenpeopleusesocialmedia.ReadmoreNote(s):Worldwide;January2023;socialmediausersasashareoftotalpopulationSource(s):DataReportal;Meltwater;WeAreSocial

Numberofsocialnetworkus