国际市场营销学智慧树知到课后章节答案2023年下青岛黄海学院.pdf

国际市场营销学智慧树知到课后章节答案2023年下青岛黄海学院

第一章测试

1.Theuncontrollablefactorsaffectinginternationalmarketingarelimitedto

politicalforces,economicclimate,andcompetitivestructure.

A:错B:对答案:错

2.Thebusinessactivitiesofinternationalmarketersarenotaffectedby

competitionintheirdomesticmarket.

A:错B:对答案:错

3.Withrespecttotheenvironmentinwhichabusinessoperates,factorssuch

ascompetition,politicalandlegalforces,economicclimate,wouldallbe

classifiedas:

A:

Leveloftechnology

Leveloftechnology

controllableelements

B:demographicelementsC:uncontrollableelements

D:predicatableelements答案:uncontrollableelements

4._____isanunconsciousreferencetoone’sownculturalvalues,experiences,

andknowledgeasabasisfordecisions.

A:HolismB:SegreationC:Self-referencecriterionD:Nativism答案:Self-

referencecriterion

5.Whichofthefollowingiscloselyrelatedtotheself-referencecriterion?

A:EthnocentrismB:MulticulturalismC:DifferentiationD:Marketingmypoia答

案:Ethnocentrism

第二章测试

1.Geographicallocationplaysapartinaccessto

A:politicsB:peopleC:marketsD:economics答案:markets

2.Whichofthefollowingargumentsregardingtheneedforprotectionismis

recognizedbyeconomistsasvalid?

A:NeedtokeepmoneyathomeB:Protectionofaninfantindustry

C:ConservationofnaturalresourcesD:Encouragementofcapital

accumulation答案:Protectionofaninfantindustry

3.ThePrinciplesofTheBeltandRoadareincluding

A:TheInitiativeisopenforcooperationB:TheInitiativefollowsmarket

operationC:TheInitiativeisharmoniousandinclusiveD:TheBeltandRoad

InitiativeisinlinewiththepurposesandprinciplesoftheUNCharter