可编辑文档：印度尼西亚移动应用程序APP分析报告-培训课件外文版2024.5，微信，拼多多，tiktok，temu.pptx

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可编辑文档：印度尼西亚移动应用程序APP分析报告-培训课件外文版2024.5，微信，拼多多，tiktok，temu.pptx

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INDUSTRIESMARKETSMobileappsinIndonesia

CHAPTER01Overview

Numberofmobileappdownloadsworldwidein2021and2022,bycountry(inbillions)Appdownloads2021-2022,bycountryNumberofappdownloadsinbillions20222021150050100200250300WorldwideChinaIndiaUnitedStatesBrazilIndonesiaRussiaMexicoTurkeyVietnamPhilippinesEgypt4Description:Between2021andtheendof2022,Chinawastheleadingcountryforappdownloadsbyfar.In2022,mobileappsinChinasawapproximately111billiondownloadsfromusersinthecountry.MobileappsinIndiareached29billiondownloadsduringthesameyear,whileusersintheUnitedStatesgeneratedapproximately12.24billiondownloads.Inrecentyears,mobileappsdownloadshavebeenexperiencingapositivegrowthtrendinthemajorityoftheexaminedcountries.ReadmoreNote(s):Worldwide;2021and2022;iOS,GooglePlay,andthird-partyAndroidinChinacombinedSource(s):Data.ai

Leadingmarketsworldwidebasedonyear-over-yeargrowthinmobileappsdownloadsin2022Year-over-yeargrowthinmobileappsdownloads2022,byregionYoYdownloadsgrowth15%20%0%5%10%25%30%35%40%PakistanChina35%13%11%WorldwideIndia8%8%PhilippinesMexico6%5%IndonesiaTurkey5%5%ColombiaVietnamBrazil4%3%3%France5Description:In2022,Pakistanwastheleadingmarketworldwidebasedonyear-over-yeargrowthinmobileappsdownloads,withusersinthecountrydownloadingapproximately35percentmoreappsthanin2021.Chinafollowed,withmobileusersinthecountrydownloadingaround13percentmoremobileappsandgames.In2022,globalusersdownloaded255billionmobileappsontotheirdevices,upby11percentcomparedtothepreviousyear.ReadmoreNote(s):Worldwide;2022Source(s):Data.ai

SmartphonepenetrationrateinIndonesiafrom2019to2021withforecastsuntil2028SmartphonepenetrationrateinIndonesia2019-2028100%90%91.27%90.08%88.69%87.05%85.12%82.84%80.17%80%70%60%50%40%30%20%10%0%76.26%70.9%64.13%2019202020212022*2023*2024*2025*2026*202