汽车营销课程设计报告.pdf

汽车营销课程设计报告

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题目十堰长城汽车4S店年末促销活动调研与设计

系别：经济管理学院

专业：工商管理(汽车营销）

教师评语：

教师签名

日期

目录

1前言···············································4

2活动准备···········································4

2。1小组成员·················································4

2.2活动内容·················································4

2。3预期目标·················································4

2。4活动安排·················································5

3活动执行···········································5

3.1与经销商交流·············································5

2

3.2问卷设计·················································5

3.3问卷调查·················································5

3。4数据统计分析、二手资料分析·······························5

3。5撰写活动方案·············································9

3.6与企业交流促销方案并完善·································9

3.7填写课程设计报告·········································9

4个人总结···········································9

5活动总结···········································11

6附件1·············································12

7附件2·············································13

1、前言

汽车营销学课程设计是在我们学完汽车市场营销学课程之后进行的实践环

节。通过这次的课程设计我们初步学会综合运用所学的管理知识和营销知识，通

过对汽车市场营销中的某一实际课题的深入研究，达到掌握基本的分析方法,形

成一定的营销思维并具有一定实践能力的目的，进而为接下来即将学习的专业课

程的学习和毕业设计打下良好基础.

2、活动准备

2。1、小组成员

3

2。2、活动内容

通过与经销商交流、市场调研、二手资料进行总结分析，并结合所学知识,

为十堰市长城4S店做一次促销方案，同时就促销方案与长城4S店进行交流并

完善活动方案。

2。3、预期目标

（1）为长城4S店提供一份高质量的促销方案

（2）通过本次活动提高同学们沟通和团队协作的能力

（3）通过调研活动提高同学们的实践能力

（4）加强对理论知识实际应用

(5）对4S店的促销形式有一个初步的认识

2。4、工作计划安排

表格1

序号时间工作内容负责人出勤情况

11。5制定小组工作计划