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CONSUMERSBRANDSFoodshoppinghabitsandtrendsintheMiddleEastandNorthAfricaSpotlightreport
WhatshapesthefoodshoppinghabitsoftheMENAconsumer?Keyquestionsansweredinthisreport123IsthereabehavioralshiftinconsumerHowdofoodshoppinghabitschangeWhatarethecurrenttrendsinonlinefoodshopping?spendingafterthepandemic?duringRamadan??InSaudiArabia,44percentofconsumersintendedtospendmoreonfreshproducein2023.?ManyMuslimsplannedtospendmore?IntheUAE,onlinepenetrationoftheonfoodduringRamadanin2022.fooddeliverymarketisforecasttoreach50percentby2025.?OnlineconsumerspendingduringRamadanwasexpectedtoincrease39percentbetween2021and2022.?InEgypt,54percentofconsumersintendedtospendlessondiningoutin2023.?Companiesmustadapttothechangingdemandsofconsumers.Talabatisaprimeexample,witha76percentshareofthefooddeliverymarketintheUAEin2022.?Grocerywasthemostpopularshoppingcategoryin2022,with61percentofconsumerslookingtobuyfromonlinechannels.?89percentofyoungadultsintheMENAregionfrequentlyboughtgoodsonlinein2022.?Onlinegroceryisforecasttoaccountfor21percentoftheq-commercemarketby2024,makingsignificantgainsonfooddelivery’sshare.2
Isthereabehavioralshiftinconsumerspendingafterthepandemic?1FreshproduceisconsideredaconsumerspendingpriorityShareofconsumersplanningtospendmoreShareofconsumersplanningtospendlessConsumersintheMiddleEastandNorthAfrica(MENA)areprioritizinghomecookingoverdiningout.AccordingtotheNielsenIQ2023ConsumerOutlookSurvey,respondentsplannedtospendmoreongroceryitems.InSaudiArabia,44percentofshoppersintendedtospendmoreonfreshproduce.Consumersintheregionarealsomorehealth-conscious.Around40percentofrespondentsinSaudiArabiaintendedtoinvestmoreintheirhealthandwellness,whichsupportstheincreasingdemandforfreshandnutritiou
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