可编辑文档：英国户外广告行业市场前景及投资研究报告-培训课件外文版2024.6.pptx

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可编辑文档：英国户外广告行业市场前景及投资研究报告-培训课件外文版2024.6.pptx

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INDUSTRIESMARKETSOut-of-homeadvertisingintheUnitedKingdom(UK)

CHAPTER01Overview

Annualoutdooradvertisingspendingworldwidefrom2014to2023(inbillionU.S.dollars)Annualout-of-home(OOH)advertisingspendingworldwide2014-202345403540.5937.8834.43433.0831.4730.4429.163025201510528.2427.3702014201520162017201820192020202120222023*3Description:In2023,outdooradvertisingspendingworldwidereachedanestimated40.6billionU.S.dollars,upfromapproximately37.9billiondollarsayearearlier–anannualincreaseofoversevenpercent.Accordingtoanothersourcesprojections,theglobalout-of-home(OOH)adrevenuegrowthratewilldecelerateasthedecadeunfolds.ReadmoreNote(s):Worldwide;2014to2023;atcurrentprices;*Forecast.Figureshavebeenrounded.ReadmoreSource(s):Dentsu

Changeinoutdooradvertisingrevenueworldwidefrom2014to2028ChangeinOOHadvertisingspendingworldwide2014-202830%20.1%20%10%0%13.4%10.5%8.7%7.4%7.5%4.9%5.1%5.3%5.1%4.3%4.3%0.2%-0.9%-10%-20%-30%-26.2%2020201420152016201720182019202120222023*2024*2025*2026*2027*2028*4Description:Thesourceforecastthat,in2023,theglobaloutdooradvertisingrevenuewillgrowbyapproximately13.4percent.Accordingtothesamesource,worldwidedigitalout-of-home(DOOH)spendingwillincreasemorethantraditionalout-of-home(OOH)thatyear.Thecombinedannualgrowthrateisexpectedtoreach10.5percentin2024.ReadmoreNote(s):Worldwide;2014to2022;includingtraditionalout-of-home(OOH)anddigitalout-of-home(DOOH);excludingpoliticalspendingintheUnitedStates;*Forecast.Datapriorto2018comesfromearlierreleases.ReadmoreSource(s):BrandsVietnam;GroupM

Traditionalout-of-home(OOH)anddigitalout-of-home(DOOH)revenueworldwidefrom2014to2028(inbillionU.S.dollars)GlobalOOHandDOOHadvertisingspending2014-2028TraditionaloutdoorDigitalOOH605040302010020.8219.8118.7317.4215.5310.3710.7613.2610.7210.518.1927.6326.6425012