活动周表现campaign weekly performance 0406-0412oap竞选.pptx

OAPCampaignWeeklyPerformance2014/04/06-2015/04/12

HAcampaignperformance

HACampaignPerformanceHACampaignWeekly(0406-0412)MOCHAPCLADYYOKAHAIBAOOnlyladyMZXDADchinaADsameXICIOTVSEMTrafficSourceEfficiencyVisits1,401,657309,511260,676136,758127,022114,414107,83559,41926,875159,01583,2259,237UserFriendlinessBounceRate33.47%13.66%53.95%21.08%19.95%18.03%38.35%40.40%42.64%40.47%73.85%81.65%ConsumerAffinityAvg.Time1m24s0m43s2m03s1m18s1m24s1m36s2m46s0m30s1m22s2m00s0m42s2m57s%ReturnVisit16.18%6.62%4.43%25.65%9.35%32.36%16.50%2.44%38.69%47.22%4.55%14.39%Convresion%TOEC255,0041,15555,18542,36952,456647641,11314,3792,0671,182ECConversion%18.19%0.37%21.17%30.98%41.30%56.31%0.46%31.58%4.14%9.04%2.48%12.80%ApplySample35,8287906,5223,05915,4058,3113042404434079253Conversion%2.56%0.26%2.50%2.24%12.13%7.26%0.28%0.40%0.16%0.21%0.09%6.43%NewRegistration1,960194453646724162000321RegisterRate0.14%0.01%0.17%0.27%0.53%0.36%0.00%0.00%0.00%0.00%0.00%0.23%

MissMangacampaignperformance

MissMangaWeekly（0406-0412）CSGGYokaOnlyladyPCladyHaibaoADwoQQOfflineSEMTrafficSourceEfficiencyVisits677,345233,413118,79784,60583,02247,37254,71223,6567,13414,656UserFriendlinessBounceRate45.74%44.17%32.18%15.07%54.99%64.73%74.42%89.62%80.61%82.36%ConsumerAffinityAvg.Time1m42s1m41s1m34s1m40s2m07s1m37s3m18s0m55s4m01s1m53s%ReturnVisit31.77%56.94%27.52%25.29%4.24%10.72%26.32%3.55%5.20%14.53%ConversionTOEC104,50825,67110,62845,48511,1699,3801001onversion%15.43%11.00%8.95%53.76%13.45%19.80%0.18%5.87%1.00%3.49%Newregistration34838446860002Conversion%0.49%0.00%0.24%1.75%1.02%1.45%0.00%0.00%0.00%0.01%MissMangaCampaignPerformance

WeeklySamplingapplyTotal:3368Weekly:613Weekly:249Weekly:282Weekly:2224

Diagnosis/STL/MBPPerformance

Participation:10,349Boucerate:7.88%todetailpage:2893toecrate:1.85%EngagementConversionParticipationProductview:0.28Diagnosisvie