【研报】2024爱德曼健康信任度中国报告-Edelman爱德曼.pptx

SpecialReport:TrustandHealthinChina2024爱德曼健康信任度中国报告

P.2调查方法**Thesamplesizevariesbycountryfrom904to1,002.12-marketglobaldatamarginoferror:Generalpopulation+/-1.2percentagepoints(n=11,951)Country-specificdatamarginoferror:Generalpopulation+/-4.1to4.3percentagepoints(variesbycountrybasedonsamplesize)Marginoferroriscalculatedatthe99%confidencelevel.2024爱德曼信任度专题报告-健康信任度连续第三年的在线调研调查时间:2024年3月4日-13日?16 15,000+国家 受访者1,000+/-每国受访者/国家**Australia*BrazilCanadaChinaFranceGermanyIndiaJapanMexicoNigeria*Singapore*S.AfricaS.KoreaUAE*UKU.S.?FranceandS.KoreabeganfieldingonMarch5th.Formoredetailsonglobalaverages,country-specificsampleinformation,ortoseethefulltextforanyshortenedstatements,pleaseseetheTechnicalAppendix.Significantchange+0-Datacollectedisrepresentativeofthegeneralpopulationacrossage,gender,regionandethnicity/nationality(whereapplicable)withineachcountry.统计学意义全球均值除非另有说明，全球平均数由16个受调查国家中的12个国家组成。*表示不包括在全球12个平均值中的国家。表示数据中具有统计意义的差异或变化，不是偶然或随机波动造成的。所有标明的同比显著变化都是通过在t检验中将置信水平设置在99%以上得出的。.问题简洁描述本报告中，为了便于阅读，对问题文本进行了编辑。

P.3机构信任度直面挑战持续赋能报告内容

P.4机构信任度

P.5PercentwhosayItrustthisinstitutiontodowhatisrightinaddressingmyhealthneedsandconcerns认同“我相信该机构在面对我的健康需求和问题时会做正确的事”的比例2024EdelmanTrustBarometerSpecialReport:TrustandHealth.TRU_INS_HEA.Pleaseindicatehowmuchyoutrusteachofthefollowingtodowhatisrightwhenitcomestoaddressingyourhealth-relatedneedsandconcerns.9-pointscale;top4box,trust.Generalpopulation,12-mktavg,andbyAPACcountries.“Myemployer”onlyshowntothosewhoareanemployeeofanorganization(Q43/1).Year-over-yearchangesweretestedforsignificanceusingat-testsetatthe99%+confidencelevel.全球：除了雇主企业，其他机构在健康领域的信任度较低68MyemployerBusinessNGOsGovernmentMediaDistrust(1-49)Neutral(50-59)Trust(60-100)SignificantchangeGLOBAL12- 0 +-452-449-743-441-5Change,Apr2023toApr2024Austral