介绍marc jacobssocial report社会报告2014v3.pptx

MarcJacobsJantoOct2014PerformanceReview

WeiboanalysisWeibocompetitoranalyisisWechatanalysisDigitalcampaign

FansAnalysisFansnumber:Fansnumberincreased51,351fromJanuarytoOctoberNewfollowersincreasedby33,301inMarchAswelaunchedawechatfollowcampaignaboutWhiteValentine‘sDayandcelebrityYangMicontentgotagreatperformance(Nearly32500fansgrowthformcontentofYangMi)33,301

EngagementEngagementanalysis:JanuarytoAprilengagementhasgrowngreatlyAvg.engagementis4,225CelebritycontentwhichwaspostedduringJanuarytoAprilgotmoreengagement

Celebrityrelatedcontent:Re-tweet:1,678;Comment:408;Like:1,153Hotcelebrity@李宇春wearingMarcJacobs2014thathasattractedengagementbyherfansFansofliyuchunaremoreactiveonWeibo,andthustheengagementlevelofrelatedWeiboarticlesarebetter.Top1feeds

Top2feedsHotTVdramarelatedcontent:Re-tweet:788;Comment:59;Like:98CollaborationwithKOL@gogoboiwhichbroughtvaluableengagementBetterengagementwhencombinedwithtrendingtopics

Top3feedsCelebrityrelatedcontent:Hotcelebrity@杨幂wearingMJcollectionandmentionedMJofficialWeiboaccountOriginalpostfrom@杨幂whichhasgot13,389re-tweetsand46,724commentsMJforwardedposthasgot295re-tweetsand149commentsArticlesassociatedwithcelebretiesandthebrandwillgivebetterresultinengagement

Top4feedsDesignerrelated:Re-tweet:514;Comment:59;Like:76Re-tweetedbyKOL@gogoboiwhichbroughtvaluableengagement?Interesting?topics?provides?better?engagement

Top5feedsNewAdvertisingrelated:Re-tweet:123;Comment:17;Like:30Mileyfansgroupweiboaccounthasforwardedthisfeedthenbroughtmorefansretweets

MJWeiboCampaignMMJWechataccountpromotion:Mechanism:followMMJofficialWechattowinanincentivePerformance:successfullydroveover200fansontoMMJWechataccount

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