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PatekPhilippeInstitutionalCampaign_AcousticPostbuyreport,January2014DancePengAccountManagerJanuary2014?2013DGInc.Allrightsreserved1
AgendaCampaignoverviewPerformanceDetailAnalysisInteractionAnalysisOverlapAnalysisAudienceDistributionAnalysisOverallCampaignResultSummary
CampaignOverview
CampaignOverviewCampaignPeriod:16thDec.2013–30thDec.2013(TotalNetMediaCost:￥1,285,000）TotalServedImpression:17,303,389 TotalClicks:55,058 TotalAcousticButtonClicks:27,199OverallCTR:0.32%OverallDwellRate:7.82%OverallExpansionRate:62.96%OverallAverageCPM:￥74.26;OverallAverageCPC:￥23.34DwellRate=ImpressionwithDwell/TotalImpression;ExpansionRate=TotalExpansion/TotalImpression;(onlyincludetheexpandableadplacements)NetAverageCPM=TotalNetMediaCost/TotalImp*1000;NetAverageCPC=TotalNetMediaCost/TotalClicks
PerformanceDetailAnalysis
PublisherPerformanceOverviewPublisherNetMediaCostActualImp.ImpcompleteRateTotalClicksClickcompleteRateCTRLandingRatePlanedCPMActualCPMPlannedCPCActualCPCCPLCaijing￥380,000.0011,976,931139.27%21,18880.26%0.18%117.11%￥44.19￥31.73￥14.39￥17.93￥15.31Caixin￥400,000.003,907,238108.23%29,194148.34%0.75%90.62%￥110.80￥102.37￥20.33￥13.70￥15.12FTChinese￥505,000.001,419,220123.30%4,676224.29%0.33%67.43%￥438.75￥355.83￥242.23￥108.00￥160.16SubTotal￥1,285,000.0017,303,389129.51%55,058114.31%0.32%98.84%￥96.18￥74.26￥26.68￥23.34￥23.61Allthepublishersreachplanedimpression.CaixinandFTChinesereachtheplanedClicks,CaijingClickcompleterateis80.26%,whichneedtobeimproved.Caijingcontributed69.22%oftotalimpression,Caixincontributed53.02%oftotalclicks.AllpublishersactualCPMischeaperthantheplannedCPM;CaixinandFTChineseactualCPCischeaperthantheplannedCPCDwellRate=ImpressionwithDwell/TotalImpression;ExpansionRate=TotalExpansions/TotalImpression
PerformanceofeachMedia_Ca
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