标牌目标识别指示信息酒店度假村主要功能brand signage guidelinelp品牌指南.pptx

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2024-08-18 发布于北京
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标牌目标识别指示信息酒店度假村主要功能brand signage guidelinelp品牌指南.pptx

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SIGNAGEOBJECTIVE

SIGNAGEOBJECTIVEIdentification,DirectionalandInformationarethemainfunctionsofsignageinLanghamPlaceHotelsandResorts.ThisguideisyourreferencetoapplyingthecorrectlogotreatmentinsignageusagethatisinabidancewiththeLanghamPlaceCorporateIdentity(CI)Manual.Itisofvitalimportancethatthesignagelogotreatmentsintermsoftypography,letterspacingandcoloursbe100%complainttothespecificationsasperCI;however,werecognisethatthereneedstobeadegreeofflexibilitywhenitcomestohowthelogowillfitintoeverysignagespace.Wearealsomindfulthateveryprojectisuniqueinitsarchitecture,designandstyle.Assuch,thisguideservesasareferencetothearchitects,interiordesignteamsandsignageconsultantsworkingonmendedsignagedesignsforanewLanghamPlaceproject.ArchitectsandInteriordesignteamsshouldmendsignagedesign,sizeandlocationtofitinwiththeoveralllookandfeeloftheproperty

SIGNAGEFORMATForsignagetreatment,thelogocanbeusedinvariousformat.Someexamplesfollow…

LOGO

LOGOWITH—LANGHAMPLACE(CHINESE)SIGNAGEHORIZONTAL1

SIGNAGEVERTICAL1A

LOGOWITHSIGNAGEVERTICAL1B

SIGNAGEVERTICAL1CLOGOWITH

SIGNAGEVERTICAL2DEISIGNEDFORPOTENTIALAPPLICATION

ONFLOOROFENTRYWAY(PLEASESEEPAGE16FORDETAILS)\

TYPOGRAPHY(FORINTERIORSIGNAGE)TheLanghamPlacetypographyisBrownProRegular.BrownProRegularhasbeenselectedtorepresentthisbrandbecauseitiselegant,modernandsophisticated.Itisavailableinawidearrayofweightsandstayshighlylegibleatsmallsizes.BrownProRegularshouldbeusedforalldirectionalsignagewithinthehotel.BROWNPROREGULARDFPHEISIMPLIFIEDCHINESEW5

STREETLEVELSIGNAGEAPPLICATION

MATERIALPALETTE

MATERIALPALETTETheLanghamPlacematerialpalettefeaturesmattecopper,brushedandmatteblack,brushed.Mattecopper,brushedshouldbeusedinallapplicationswherepossible.RECOMMENDEDMATT