轻高eyeqgls competitor report framworksk竞争对手报告.pptxVIP

ShiseidoCompetitorReport02/01-04/22ByMRM

CompetitorWatchListEsteeLauderLanc?meSK-IIChannelDiorClarinsWhooLANEIGESulwhasoo

SummaryofCompetitorRecentMarketingcommunicationEsteeLauder#年轻高eyeQ#轻松妆出范EnvyMeLanc?meFrenchEfforlessChic#鹿晗兰蔻清妆使者SK-II#遇见你就是最美的时间#ChangeDestinyChannelBackYourNameasALady#LOVECOCODiorReactioncharacteristic#玩出彩敢出色ClarinsActiveingredientHealthCare#我要辩白Whoo#皇后的选择LANEIGE#SparklingbeautySulwhasoo#秀问有礼

AnalysisofSK-IILatestCampaignLatestbestsocialtopicLatestbestO2Ocampaign#遇见你就是最美的时间#SK-II必威体育精装版大片”她最后去了相亲角”#SK-II会员节

AnalysisofSK-II—#她最后去了相亲角LatestCampaign#SK-II必威体育精装版大片”她最后去了相亲角”“剩女”话题引发热议:关注女性心理or性别歧视嫌疑《SK-II广告可能刷爆了你的朋友圈，因为他戳中了很多人“相亲”这个痛处》--好奇心日报《SK-II—一瓶泼向独立自信的脏水》--风格大爆炸《SK-II这样的女性力量广告,能消除性别歧视吗?》--网易新闻

Read:100,000+like:1,117公众号发布量:1,900+KOL发布量:126Forward:250,000+Comments:2,042+Like:5,096播放总量:2,167,000+Comments:29,700+like:3,100+Duration:4/6~4/22DataResult

AnalysisofSK-II—#遇见你就是最美的时间唯美的拍摄+暖心视频完美诠释“晶莹剔透，悄然蜕变”的产品内涵野兽派花店合作场景布置Latestbestsocialtopic#遇见你就是最美的时间

Read:100,000+like:1,010Forward:158,000+Comments:2,932+Like:4,202Duration:3/9~4/22DataResult

AnalysisofSK-II—#SK-II会员节会员节O2Ocampaign推出三款超值礼包唯品会热卖活动搭载女人节和白色情人节在微信微博制造声量LatestbestO2Ocampaign#SK-II会员节Read:85,711like:1403Forward:44Comments:65Like:82

Weibo:SK-IIOverview:Fans：650252ReleaseRate：1-2perdayReleaseTime：11:0014:3017:0018:0019:00Linkage:SK-IITmallSK-IIWeixinSK-IIWeiboContent:StyletipsCelebrityInteractionwithFansLotteryActivityProduct-orientedCooperatewtihE-shop

Overview:ReleaseArticles：2-3articleperpostReleaseDate：2.4、2.19、3.1、3.9、3.14、3.25、4.7、4.14ContentEngagement,CelebtityRelated,StyleTips,PromitionInformationButton:奇迹故事:BrandStoryandProductsrelated微信商城:SK-IIJDonlineshop名媛坊：MembershipInforamtionrelatedWeibo:SK-II

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