跨境电商英语-课件 Unit 9 Data Analytics.pptx

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2024-08-30 发布于山东
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跨境电商英语-课件 Unit 9 Data Analytics.pptx

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;;UnitOverview;Contents;;Task1Dataanalyticsexamineslargeamountsofdatatouncoverhiddenpatterns,correlations,andotherinsights.Itallowsbusinessownerstoderivevaluefromdataandmakeinformeddecisions.ThefollowingaretermsindataanalyticsinCBEC.TranslatethemintoChineseandtalkaboutwhatyouknowaboutthem.;;Task2Thekeydriversofsuccessinglobale-commerceoverthenextdecadewillbecenteredonbuildingadeepunderstandingofandconnectiontotheempoweredconsumer,andtheonlywaytounderstandconsumerbehavioristomeasureandanalyze.Howdoyouthinkdataanalyticswillhelpyouinyouronlinebusiness?;;Task1Listentothefollowingpassagesandchoosetherightanswers.;;;;;;;Setting:Withthefiercecompetitionintoday’sonlinemarketplace,dataanalyticshas

becomeanessentialpartofe-commerce.Andwithmorebusinessownerscatchingontoits

power,thesalesgrowthofanycompanydependsonit.

Startingtask

Analyticsiscriticalbecauseitenablesyoutomakemoreinformeddecisionsthat

generatethebestpossibleresultsforyoure-store.Whatdoyouthinkarethemainbenefitsof

dataanalyticsinCBEC?

;ActivateYourDatatoDriveGrowth

Youcan’texpecttoachievegoodresultsifyoudon’tknowhowyouareperformingatpresent.Goodstrategiesrequirecarefulpre-planning,andgoodbusinesseslearnfrompreviouseffortsandtestfutureideastoensureabrighterfuture.Allofthiscomesdowntoonething:e-commerceanalytics.Analyticsenablesyoutodelvedeepintothefactsandfigures,historicalbusinessdata,andfutureforecastingsothatyoucanmakethemostintelligentdecisionsforyourbusiness.

Thereareanumberofdifferenttypesofe-commercedatathatyoucanusetodevelopyourmarketingstrategyandensureyouareonestepaheadofthecompetition.Firstcomesaudiencedata,whichwillgiveyouin-depthinsightsintothedemographicsofyourcustomers,i.e.theirgender,age,