酒店及度假村与传播报告st regis monthly report jan20181.pptx

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2024-09-01 发布于北京
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酒店及度假村与传播报告st regis monthly report jan20181.pptx

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St.Regis

HotelsResortsMonthlyPRCommunicationReportJanuary2018

InJanuary–286clippingsgeneratedUSD1,538,104inADvalue,and1,963,508,083inOTSwith79clippings(27.6%)fromthekeytargetmedialist.2ChinaJanuary/2018NumberofClippingsADValue(USD)PRValue(USD)OpportunitiestoSee(OTS)*2861,538,1044,614,3131,963,508,083TopMediaInfluence(Online)BreakdownbyMediaType

3MediaDataAnalysis:OverseasHotelNewsNumberofClippingsAbovepropertyoverseashotelmendations14DomesticHotelNewsNumberofClippingsPressReleasefor2018ChineseNewYearcelebrationactivitiesandexperienceofSt.RegisSanyaYalongBayResort8PressReleasefortheappointmentofMr.BurakCecenastheDirectorofFBinSt.RegisTianjin4Abovepropertymendations34Otherhotelnews98BrandNewsNumberofClippingsSt.RegisHotelsResortslauncheslimitededitionfinejewelrypiecedesignedbySt.RegisConnoisseurandDesignerBaoBaoWan119PressReleasefor“JuniorReadingJourney-FamilyTraditionsatSt.Regis”PrograminGreaterChina5PressReleaseforJasonWuMidnightPartyinSt.RegisShanghaiJingan4

CompetitorsAnalysisMandarinOriental:ThemajorityofcoverageonMandarinOrientalHotelGroupwasonTheLandmarkMandarinOrientalHKcollaboratedwiththelegendBar“PleaseDon’tTell”fromNewYork,MandarinOrientalLasVegasappointedahumanoidrobot“Pepper”astheTechnologyAmbassadorofthehoteletc.,suchasbelow:TheLandmarkMandarinOrientalHKcollaboratedwiththelegendBar“PleaseDon’tTell”fromNewYorkMandarinOrientalLasVegasappointedahumanoidrobot“Pepper”astheTechnologyAmbassadorofthehotel4SOVofSt.RegisandItsCompetitors

SOVofSt.RegisandItsCompetitorsBrandBrandActivitiesNo.ofClippingPeninsulaHotelsThePeninsulaHotelslaunched2018ChineseNewYearActivitiesinseveralPeninsulaHotelsworldwide.6MandarinOrientalTheLandmarkMandarinOrientalHKcollaboratedwiththelegendBar“PleaseDon’tTell”fro