淘宝运营流程管理.pdfVIP

目录

第1章淘宝宝贝上架流程···································································1

1.1流程图·························································································1·

1.2产品文案······················································································2·

1.2.1文案规范················································································2·

1.2.2图片规范················································································2·

第2章淘宝宝贝销售流程···································································3

2.1销售流程图···················································································3·

2.1.1客服服务················································································3·

2.1.2仓库物流················································································4·

1

第1章淘宝宝贝上架流程

1.1流程图

目的：规范上架流程，提高效率，减少出错。

图表1.1

1

1.2产品文案

1.2.1文案规范

案例参考(省略)

内容框架如下图，其中必填项为必须填写的，可选项根据情况选择填写，公共内容无需

填下。

图表1.2

1.2.2图片规范

表格1.1

广告位尺寸（单位：px）

淘宝宝贝主图600*600

淘宝首页横幅1920*600

致远首页横幅960*268

致远产品线首页横幅1920*396

周立功首页（大学计划产品）299*240

2

第2章淘宝宝贝销售流程

2.1销售流程图

目的：淘宝销售流程涉及客服售前、导购、成交、发货、售后等环节，目的统一规范，提升

内部沟通效率，提高公司形象。

图表2.1

2.1.1客服服务

E:交易失败，是指有机会成交的客户最后没有成交，需要备注客户相关信息，方便客户下次

回头购买时候针对性处理。

G:订