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云南白药牙膏营销策划书
云南白药牙膏营销策划书
目录
一、企业简介···························································································2·
二、营销环境和状况分析·····································································2·
（一）市场状况·····································································································3·
（二）产品状况·····································································································4·
（三）竞争状况4
···············································································································
三、SWOT分析···························································································5
（一）内部优势分析
···························································································5·
（二）内部劣势分析
·································································································5
（三）市场机会分析
····································································································5
（四）市场威胁分析
···························································································6·
四、促销战略···························································································6·
五、行动方案····························································································6
云南白药牙膏营销策划书
一、企业简介
（一）企业简介
云南白药集团股份有限公司是云南省医药工贸结合的大型综合性企业，主要
从事药品(以中成药为主)的生产经营及外购药品的批发零售。云南白药是著名的
国产成药，自1902年问世以来，驰名中外，名扬四海。具有止血镇痛、消炎散
肿、活血化瘀、愈伤调经、排脓去毒、防腐生肌等功能，同时药源广泛，经济价
廉，治疗方法简便易行，容易掌握，不良反应少，所以应用范围广，治疗效果好。
目前旗下产品主要有云南白药创可贴，云南白药白药气雾剂、白药膏、白药酊等
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