中美文化差异对商务谈判的影响.pdf

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中美文化差异对商务谈判的影响

CONTENTS

Abstract(1)

Introduction(2)

Chapter1DefinitionsOfCultureandBusinessNegotiations

(3)

1.1Culture(4)

1.2BusinessNegotiations(5)

Chapter2AnalysisofCulturalDifferenceBetweenChinaAnd

America(5)

2.1Individualismvs.Collectivism(5)

2.2InductiveThoughtvs.DeductiveThought(6)

2.3Low-contextvs.High-context(7)

Chapter3TheImpactofCulturalDifferenceonSino-

AmericanBusinessNegotiation(11)

3.1ThememberofNegotiationTeam(10)

3.2FormsofAgreement(11)

3.3PaceofNegotiationProcess(11)

Chapter4SuggestionsforEffectiveCross-cultural

Negotiation

4.1OvercomingCulturalBias(12)

4.2PreparingWellbeforeNegotiation错误!未定义书

签。

4.4OvercomingCommunicationObstacles(15)

Conclusion(20)

Notes(22)

Bibliography(23)

ImpactsofCulturalDifferenceson

Sino-U.S.BusinessNegotiations

JiangYufeng

(ForeignLanguageDepartment,HunanCityUniversity,

Yiyang,Hunan413000,China)

Abstract:Withtherapiddevelopmentofeconomictrade

betweenchinaandAmerica,thebusinesscontactsofthetwo

countriesbecomemoreandmorefrequent,theimportanceof

businessnegotiationgetsobviousgradually.However,thehuge

culturaldifferencesbetweenthetwocountriesmaygiveriseto

potentialculturalconflictsandunnecessarymisunderstandings.

Soitisimperativethatnegotiatorsshouldlearnthecultural

factorsinSino-U.S.businessnegotiation.Thethesisemphasizes

theimportanceoftakingculturalsensitivitiesintoconsideration

duringbusinessnegotiationtomakepropernegotiationtactics.

Inviewofsuchasituation,thisthesismakesanefforttohighlight

theculturalimpactsonnegotiationand

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