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Module7
BusinesstopicSalesBusinessskillsselling
7.1SalesVocabulary:Saleterms2Reading23Describingjobs4Reading11
Reading1.Workinpairs.Comparethejobsineachofthefollowingpairs.Whatarethesimilaritiesanddifferences?Saywhichyouwouldprefertodoandwhy.*doctor/vet*fighterpilot/airlinepilot*schoolteacher/universitylecturer*politician/journalist*managerofacompany/managerofacharity
Reference:1stpairYouneedtobehighlyqualifiedtobeadoctororavet.bothdealwithhealthbutobviouslyonedealswithpeople.Iwouldprefertoworkwithanimalsbecausetheyarelessdifficult.
Languagesforqualitiesandskillsfighterpilot/airlinepilotExcellenthealth/visionExcellentheartconditionChallenging,dangerouspolitician/journalistFacethepublicandbeeloquentPublicrelationskillsComeacrossnewpeopleandnewthingsFacethesterncriticism
Wouldyouprefertoworkinsalesormarketing,why?Canyoulistsomedifferencesbetweenmarketingandsales?
2.Readthearticleandfindoutwhymorepeoplepreferacareerinmarketingthaninsales.Completethetablebelowwithreasonsfromthetext.ReasonsforchoosingmarketingReasonsforchoosingsales-soundsbetteratdinnerparties-hasanairofglamour(whereassaleshasanunglamorousimage)-(manygraduatesbelieve)youworkoncreativePRcampaignsandgoonlotsofjollies-marketingseemsmoreattractive(thansales)-itisn’tasbadasmythssuggest-unlikemarketing,salesistangible-ithasadirectimpactonacompany’sresults-youmeetpeopleandcommunicatewithdifferentpersonalities-insalesthere’sabuzzofatarget-drivenenvironment-youcanmanagemillionsofpoundsofbusiness-makecustomershappy-it’sincrediblyrewarding
标题Notsoldonsales头韵（修辞）对销售工作不感兴趣销售岗位滞销
注释Shakeoffitsunglamorousimage摆脱其乏味的形象Associationwith与…的联系DishonestAjobinsalescannotquiteshakeoffitsu
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